Saskatoon, SK, Canada – February 24, 2011 – itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has been named by GreenBook as one of the Top 10 Market Research Companies Perceived to be Innovative.

As part of the soon to be published GRIT Report from the GreenBook, industry professionals ranked itracks among the 10 most innovative market research firms in the world. Other factors considered in the questionnaire included: industry segmentation, longevity in the industry, geographic location, technology adaption/focus and overall perception of the industry.

“We′re honored to be perceived as being innovative by our peers,” said Dan Weber, CEO, itracks. “We′re also very proud that eight of the top 10 companies mentioned are customers of itracks.”

itracks, the only online qualitative provider mentioned in the top 10, has long been known as an innovator in the industry. Most notably itracks manages an international community of online moderators, hosts an annual webinar series, offers social media monitoring software and offers a multitude of interactive online concept testing applications.

In addition, Jim Longo(VP of Client Development at itracks) is Chairperson of iMRO, a section of the Marketing Research Association dedicated to identifying new online trends for the market research industry.

GreenBook will release the complete report in March. The report will include findings from the top 50 companies. The initial study was conducted in December, 2010.

About itracks
itracks is a world-leading expert in online focus groups and the patent holder for qualitative applications. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks’ websites at and


Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026