itracks, world-leading provider of mobile and online qualitative research, today announced their support as workshop host and speaker at Merlien’s MRMW Conference on July 16-18 in Minneapolis.

May 23, 2013 – Market Research in the Mobile World ( is a leading Global Conference Series focusing exclusively on Mobile Marketing Research. Trusted by over 1500 visitors worldwide, MRMW is the premier event bringing you the real trends, new exciting speakers and surprising insights. The event series is held annually in three continents: Asia-Pacific, Europe and North America.

“itracks is a worldwide leader in the online qualitative research space and has some exciting new mobile tools that will be featured in our pre-conference workshop session. We are very excited to work with the itracks team on our MRMW event in Minneapolis,” said Jens Cornelissen, Merlien’s MD for Europe and North America.

Dan Weber, CEO of itracks will be presenting at the conference. “We’re delighted to be supporting this prestigious mobile research event which is the longest running in the industry. I am looking forward to hosting the Pre-conference MMRA workshop which will provide attendees with hands-on experience in the roles of a moderator, participant and client observer in mobile product testing. itracks is currently studying mobile and online qualitative research and my colleague, Gilles Gauthier, will be presenting the Research on Research – how do mobile and online qualitative responses compare with each other,” says Weber.

The MRMW North America edition will take place July 16-18 in Minneapolis, USA. For this year’s event, we will take a close look at how mobile has and is changing overall research design and the impact of innovative technology.

Join us in Minneapolis this summer and hear Top Fortune 500 companies and leading industry experts from MIT, Walmart, Supervalu, 3M, UnitedHealth Group, General Mills, P&G, and Sprint discuss the challenges and opportunities of mobile marketing research for their businesses. Network with leading innovators and discuss how their ground-breaking mobile technologies can collect research in the field and in the moment to drive actionable strategies.

To secure your seat at this event and register for itracks’ preconference workshop, please visit:

About itracks

itracks is a world-leading marketing research company providing its customers with insight for growth via its innovative suite of online and mobile applications. Leading market research professionals and Fortune 500 companies recognize itracks’ applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community and panel services are easy to use and come equipped with a wide range of engagement capabilities.
For further information, please visit

About Merlien Institute

Merlien Institute is a leading events and publishing company with a mission to efficiently respond to the information and networking needs of insight, marketing research and innovation professionals. It is committed to broadening the exchange of best practices through a multitude of information generation and networking channels including small and large scale events, exhibitions and powerful publishing channels.
For further information, please visit us at