Best-selling Author, Change Agent & Marketing Expert to Provide Strategic Advice To Leading Online Market Research Provider

Saskatoon, SK, Canada (December 7, 2010) – itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, today announced a new partnership with Jeffery Hayzlett. Hayzlett, author of the best-selling book “The Mirror Test”, change agent and marketing expert, has invited itracks to join the elite group of organizations he works with and advises.

Using his knowledge in business, marketing and leadership development, Hayzlett will provide strategic feedback to Itracks and its leadership team. Acknowledged by Advertising Age as one of the top ten C-level executive Twitterers in the world and “The Celebrity CMO” by Forbes magazine, Hayzlett is a turnaround architect of the highest order. Additionally, he is also known as a maverick marketer who embraces traditional modes of customer engagement and possesses a remarkable cachet of mentorship, corporate governance and brand building.

“itracks offers a suite of qualitative research applications: such as online focus groups, social media monitoring and online communities designed to help organizations gather insights from their clients,” says Dan Weber, CEO of itracks. “We are extremely excited to be working with Jeff, whose experience and expertise will accelerate our ability to lead the industry in delivering innovative products and services that help our customers grow.”

“We were attracted to itracks because of its reputation as a leader in the market research industry and the potential to expand its offerings into new markets,” Hayzlett says. “The tools at Itracks give organizations, marketers and researchers the information to be empowered to make dynamic decisions!”

As Eastman Kodak′s CMO, Hayzlett revitalized one of the world′s most iconic brands and is renowned for transforming B2B marketing to take advantage of emerging opportunities and adopt social media aggressively. He is also a much sought-after speaker and winner of numerous marketing honors and business awards. Author of the best selling book “The Mirror Test”, Hayzlett has been cited as a leading marketing expert in numerous books, magazines and newspapers worldwide and is a frequent television guest and commentator, appearing on CNBC′s The Big Idea with Donny Deutsch, Fox Business News and NBC′s Celebrity Apprentice with Donald Trump.

About itracks

itracks is a world-leading marketing research company that provides its customers with insights for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range engagement capabilities. Visit itracks’ websites at and