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Watch Mindy Miraglia, Principal Researcher at Searcher Market Research, as she shares her experience and lessons learned while conducting her first online and mobile qualitative discussion board. Mindy presents a case study of a tourism destination rebranding project conducted primarily through an online and mobile discussion board with one supporting face to face group. The case study presentation included the study objectives, insights gathered, deliverables and client response to the research. Mindy reflected on what went well and what she will do differently for her next online and mobile qualitative research project.