Saskatoon, Canada August 19, 2019 – itracks is excited to announce two new offerings to expand the itracks online qualitative research suite.

itracks Live is a revolutionary research product which will change the way the industry conducts live event research.  itracks Live allows companies to conduct research on live events including sporting events, video gaming tournaments, scheduled TV events, political presentations, or a client’s own live event.  Commonly-used live feed applications such as Facebook Live and YouTube can be used with our software.  Participants watch the live stream feed from within itracks’ software and a moderator can direct qualitative and quantitative-style questions to the group.

“Any live event that can be streamed online can now be researched in real time”, says Dan Weber, President of itracks.  “This product allows participants to watch the event they had already planned to watch, but also be remunerated for their feedback while it is taking place”, states Weber.

Immediately after the event ends, a transcript and polling data are available for analysis.  Automated incentive fulfillment distributed immediately after the group finishes ensures there are no hassles associated with incentives.

itracks Now redefines the speed of research providing feedback in real-time.  Start a focus group in 15 minutes or less.   This research is designed for quick turnaround feedback on any product or service.

Mike Mou, Integrated Strategic Planning Director at Saatchi & Saatchi said, “Our client asked us to conduct focus groups on proposed new concepts with an extremely tight timeline. We built a research guide that day and used itracks Now to recruit. Each of our groups were recruited in under 7 minutes.  The itracks team provided best-in-class project management across time zones to get our creative assets uploaded in a timely manner and connected us to best-in-class moderators as well.”

The service can be accessed from a screener survey or a website.  Participants move directly into itracks text chat software where the moderator is waiting for the group to fill.  Once you have reached the desired number of participants, the online focus group begins.  The service is designed to recruit your group in 15 minutes or less.    Most importantly, itracks makes it simple to set up and use.  This service negates the need for and cost associated with 3-week recruiting schedules and arduous incentive management.  We handle it all.   It is simply faster, easier and less expensive.

“We have garnered a lot of interest from companies who manage eCommerce”, states Dan Weber, President of itracks.   This service pinpoints why someone did, or did not, purchase online.  “We simply move people from the eCommerce event into the live group for their feedback”, says Weber. itracks Now is the perfect way to get the research you need “Now”.

View a short video of an actual focus group recruited using the itracks Now process on a Live Event streamed within the software.

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Call itracks today to learn more about how to add these additional capabilities into your research programs.


About itracks:

itracks has been a world-leading expert in online qualitative technologies and services since 1999.   itracks offers the only complete qualitative research suite in the industry, itracks GO,  which allows users to conduct online focus groups, interviews and other qualitative activities from within one intuitive platform. Visit itracks’ website at to learn more.

Contact: Dan Weber, CEO
North America: 1.306.665.5026 ext. 8264



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