So how do online focus groups work? Join us for a discussion of the basics of how online focus groups are conducted. Joel Schmaltz, the presenter, has held numerous roles in itracks over the past 10 years. He will share several case studies of how online focus groups have been used successfully. The presentation will also include a high level overview of the various platform options available to conduct online focus groups. Learn how to make the most out of your research budget by utilizing online focus group software to meet your research objectives with ease and success.