Project Description

WEBINAR – The Toolbox: 4 Innovative Research Methods using itracks Chat

4 Innovative Research Methods using online focus groups

Join us for Part 2 of The Toolbox.

The Toolbox will focus on helping you expand your research horizons by teaching you about some of the most original ways you can use online qualitative research to improve the quality of your research.

It’s important to have a wide variety of tools in your research toolkit, and online chat focus groups, like itracks Chat, can really elevate the quality of your research when used with certain project types.

Brent Beatty and Anthony Paul, two Corporate Account Executives at itracks, will discuss some ideal situations to utilize text-based online focus groups. They will be discussing projects that deal with Personally Identifiable Information, quick turnaround studies, millennial audiences, and projects that require large groups of observers in the backroom.

You’ll learn the best methods of conducting, moderating, and reporting on these types of research projects and see examples of successful projects that have been completed in the past.

The webinar will take place on Wednesday February 22nd at 12:00PM EST.


Brent Beatty Corporate Account Executive
Corporate Account Executive


Anthony Paul Corporate Account Executive
Corporate Account Executive