How to Conduct Qualitative Research on Millennials – Perspective from a Millennial Moderator
Millennials are the new hot topic for researchers. How? Why? Where? What next? We have so many questions about millennials because they are leading the trends, are currently our largest living generation, and account for a HUGE part of our economy.
BUT… are we asking them these questions in the right way?
Millennials have changed the name of the game for marketers and businesses — the way research is conducted on them needs to change too.
Have you adapted research methods to understand and engage them? It’s tricky and doesn’t happen overnight. Meagan Peters, Qualitative Director at Solution Partners Consulting, breaks down successful methods and shares what it is like to be a millennial and conduct millennial research. Brent Beatty, Corporate Account Executive at itracks, discusses the best ways of combining these methods with the power and flexibility of online qualitative research.
This 30-minute webinar will allow you to step into a millennial mindset and bring it to work on your next project. You’ll learn the best ways to conduct qualitative research on millennials.
The webinar will take place on June 7, 2017 at 12 PM EST.
Qualitative Director — Solution Partners Consulting