Project Description

“Video Based Research -How is it Done Leveraging Online and Mobile Technologies?” Webinar

How is video based research done leveraging online and mobile technology? Join Joel Schmaltz to learn more about incorporating video into your online and mobile research data collection.

Video questions and responses can also be used in bulletin board focus groups to interact with respondents from a distance. Respondents can provide video responses using mobile devices to share shopping experiences, product usage tests and more. Save time by tagging video responses for future reporting and highlight reel creation. Test videos such as television commercials, movie trailers, YouTube ads and TV shows. In a secure testing environment, participants can use the iMarkIt MR tool to view videos stopping them at points where they can provide feedback. A range of markup tools including text, highlighters and drawing tools allow for project specific feedback to meet the project needs.

The webinar provides software demonstrations and best practice tips on incorporating video into qualitative research projects.