WEBINAR: When to Use Real Time Text Focus Groups in Comparison to Online Discussion Boards
The itracks team discusses real time text based online focus groups (where everyone comes together at the same time) and online discussion boards (where people log in once or twice a day at a convenient time). The benefits and ideal project types for each methodology are discussed. A brief overview of the Board and Text chat platforms is provided and the presenters discuss the experience of participants, researchers and observers with both technologies. Case study examples are provided showing how the projects were successful based on the methodology selected.
Here is the link to the webinar recording: