Watch Bert Miklosi, innovative brand strategist, as he shares a case study example of copy testing leveraging the efficiences of online quantitative, online qualitative and concept markup tools.
Learn the advantages of integrating quantitative and qualitative methodologies into one research study. Historically, the industry has separated quantitive and qualitative research and of course, both are required in order to gain relevant and action oriented consumer insight. This case study demonstrates how, where, what and why of holistic research in the form of advertising testing. The Key Learning can be applied to a range of research beyond advertising testing.