itracks Board – Bulletin Board Focus Groups

Reach the world. Go in depth fast. Keep the conversation going.

itracks’ patented bulletin board focus groups give respondents the ability to log on at their leisure and provide feedback over a set period of days, weeks, or months.  Respondents are engaged in the research asynchronously. The methodology gives you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Conduct your research in-home, in-field, in-store, or even offline.

Participants love the convenience. You and your clients will love the depth of information and video management capabilities.


Fully integrated mobile app facilitates interactive discussions, video and polling.


Participants provide feedback on images and videos in exercises.  Download instant reports.


Add single or multiple choice questions with instant charts reporting the results.


Eliminate order bias in qual studies with randomized topics, questions and options within polling questions.


Access targeted respondents through itracks’ Panels or itracks’ global network of panel providers.

Works Great For:

  • In home usage testing
  • Ethnography and diary studies
  • Concept testing with feedback cycles

Want to Learn More?

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