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itracks Video Chat – Video-Based Online Focus Groups

Turn your online focus groups into “face-to-face” discussions.

Tapping enhanced webcam and streaming technology, and itracks’ project booking and communication system, our video-based online focus groups combine the convenience of the Web with the comfort of an in-person discussion. Researchers can conduct Individual Interviews (IDI’s) or connect with up to 8 participants simultaneously. Client observers can discuss the group and provide feedback to the moderator privately from the group discussion.

laptop with video chat

Works Great For:

  • Research where capturing facial expressions is important.
  • Research with participants in remote locations.
  • Projects requiring limited budgets (capitalize on reduced travel costs).

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