qualitative research – itracks

qualitative research

Designing & Executing Online Chat Focus Groups, Intercept Studies and Live Event Research

This is the final webinar in the three-part "Expanding Your Horizons" webinar series. Join Dan Weber, President of itracks, as he speaks about how to plan, design and execute online text chat focus groups. He will show how to conduct research on live events including sporting events, video gaming tournaments, scheduled TV events, political presentations, or a client’s own live event. He will also speak to setting up “itracks Now” events which utilize real time recruiting methods to start a focus groups in 15 minutes or less.

Webinar Series: Expanding Your Horizons

Join Kathy Fitzpatrick as she introduces general considerations for planning, designing and executing online qualitative projects. During the second half of the hour, Kathy will discuss specific considerations for online discussion board focus groups.  

Talking With Our Fingers

A look at the new way of talking - with our fingers - to communicate and the impact this new language has on market researchers and the MR industry.

Connect