itracks Recognized as a ‘GRIT Top 50 Most Innovative Company’
itracks, a world leading qualitative market research technology and services company was recognized as one of the Top 50 Innovative Companies in the latest edition of the GreenBook Business & Innovation GRIT Report released July 11th 2019.
WEBINAR: When to Use Real Time Text Focus Groups in Comparison to Online Discussion Boards
The itracks team will go through both the Board and Text chat platforms, and discuss ways that both technologies will benefit you in your qual research.
Should You Use a Professional Moderator for your Online Research Project?
This article by Kevin Nobles explores reasons for considering a professional moderator for your upcoming online qualitative study and situations when your research team can competently facilitate an online research project.
WEBINAR: Security Best Practices During Online Qual Research
Learn more about best practices in managing participant personal information within itracks platform in compliance with the GDPR.
Security Questions You Should be Asking
Questions you should be asking your software vendor and the answers they should be telling you if you want your data and projects secure.
itracks is Ready for the GDPR
itracks is ready to conduct GDPR compliant projects and to support your research process for compliance.
WEBINAR — Connecting Online Focus Groups to Surveys for Richer Insights
Learn how to enhance your research by combining qualitative and quantitative methodologies using itracks Integration Technology.
Millennial Research – The Case for Segmentation
Get the free e-book Millennial Research: The Case for Segmentation is a free, 60-page e-book meant to peel back the layers and uncover fundamental truths about demographics and lifestyle attributes millennials share universally, as well as how they can be segmented into unique groups. Like every generation, behavioral drivers change over time and
Participant Time Selection Release
WEBINAR: itracks GO - Participant Time Selection Release One of the most common pain-points during a project is the confirmation process. As a moderator, recruiter, or project manager, the hours spent confirming and rescheduling participants can prove to be detrimental to project efficiency (and ultimately to project margins).
How to Conduct Qualitative Research on Millennials – WEBINAR
How to Conduct Qualitative Research on Millennials – Perspective from a Millennial Moderator WATCH RECORDING Millennials are the new hot topic for researchers. How? Why? Where? What next? We have so many questions about millennials because they are leading the trends, are currently our largest living generation, and account