Canada’s New Anti-Spam Legislation

Lynne Back, itracks VP Finance On July 1, 2014, Canada’s Anti-Spam Legislation (CASL) went into force. CASL’s primary purpose is to regulate the sending of commercial electronic messages (CEM).  CASL requires businesses to obtain either express “opt-in” or implied consent to send CEMs, including emails and certain types of social media messages.    A CEM must