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itracks Expands Sales and Marketing Team with Leon Bourner as New Director of Marketing and Client Development and New Roles to Follow

  April 2, 2020 itracks is delighted to announce that Leon Bourner has been hired as Director of Marketing and Client Development. Leon joins the itracks team after 12 successful years with Waste Management (WM NYSE), the last 7 as Market Sales Manager for Western Canada. Under Leon’s leadership Western Canada experienced tremendous success in

Customized Technology Design Will Take Center Stage

As technology infiltrates qualitative research, our industry finds itself with a plethora of insights and media never before seen in qualitative. The ability to connect with stakeholders (both in consumer and B2B populations) on a widescale basis using technology comes with a new set of responsibilities and opportunities for agencies, end clients, and qualitative software

itracks GO 2.0 Launched!

itracks Launches GO 2.0 Launched March 21st! On March 21st, the itracks team launched itracks GO 2.0 — a platform that reflects the quality and creativity of your research.  Building on the strengths of our current GO platform, which integrates all of your favorite qualitative research tools into one platform, GO 2.0 brings a fresh

VideoVault – New Video Management Software Product Released by itracks

VideoVault - New Video Management Software Product Released by itracks Saskatoon, Canada October 18, 2016 —  On the heels of the new itracks GO platform release last week, itracks announces the addition of VideoVault, an intuitive secure video analysis and reporting system for market research video and audio data.  VideoVault, the first new product added

Comprehensive Qualitative Research Suite Now Available

Comprehensive Qualitative Research Suite Now Available Saskatoon, Canada October 12, 2016 — itracks is proud to announce the integration of itracks Board, an online discussion software, into the itracks GO platform. This marks the final step needed to provide the market research industry with a comprehensive qualitative research platform. itracks, world leading provider of qualitative

8 Tips for Conducting International Research

Monica Grebe, itracks Director of Client Services 1. People march to the beat of their own drum – Time is relative “As soon as possible” does not have universal meaning Respondents show up on time in some countries, but not in others 2. Go with who and what you know – Develop solid partnerships Good local

Technology Considerations for International Research

Monica Grebe, itracks Director of Client Services In my article, Best Practices for Conducting International Research, I discuss the considerations for logistics with international research projects.  Not only are your partners (moderators, translators) important, but so are your technology considerations.  To illustrate our point, we have accumulated data (sources below) comparing different technology statistics of the

itracks to host a workshop and speak at Merlien’s Market Research in the Mobile World Conference in Minneapolis

itracks, world-leading provider of mobile and online qualitative research, today announced their support as workshop host and speaker at Merlien’s MRMW Conference on July 16-18 in Minneapolis. May 23, 2013 - Market Research in the Mobile World (www.mrmw.net) is a leading Global Conference Series focusing exclusively on Mobile Marketing Research. Trusted by over 1500 visitors

U.S. Federal Judge Acknowledges itracks′ Position in Markman Hearing Ruling

SASKATOON, SK, CANADA (June 23, 2011) itracks, world-leading provider of online qualitative research, and Artafact, a California-based company, participated in a Markman hearing on April 6, 2011. The pretrial hearing allowed a judge to examine evidence from both parties regarding claim construction of U.S. Patent No. 6,256,663, regarding a system and method of conducting online

Business Marketers See LinkedIn as Top B2B Social Media Tool in itracks’ Social Media Survey

SASKATOON, SK, CANADA (June 3, 2011) itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Business Marketing Association (BMA) members regarding the impact of social media on their business. Dan Weber, CEO of itracks, commented, “The survey reinforces what great marketers already

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