CASL – itracks


A Market Researcher’s Perspective on CASL – Canada’s Anti-Spam Legislation

Canada’s anti-spam legislation came into force July 1, 2014 however the strong gales were felt in the months preceding. Thousands of businesses sent their desperate but professional pleas to convince the recipient that it was in their best interests to “opt-in” to continue to receive the company’s electronic messages. Recipients were inundated with these requests that even those that gave careful consideration, may too, in the end, ignored and deleted these requests.

Canada’s New Anti-Spam Legislation

Lynne Back, itracks VP Finance On July 1, 2014, Canada’s Anti-Spam Legislation (CASL) went into force. CASL’s primary purpose is to regulate the sending of commercial electronic messages (CEM).  CASL requires businesses to obtain either express “opt-in” or implied consent to send CEMs, including emails and certain types of social media messages.    A CEM must