What is qualitative research, and how does it differ from quantitative research?

To get the best results for your research and to ensure high client and participant satisfaction, you don’t want to recruit just anyone - you should consider the following ways to ensure your participants are the best fit for your project.

Making the switch from moderating an in-person focus group to moderating an online discussion board can seem a little scary at first, but there is nothing to fear! Moderating an online focus group can be just as easy and as rewarding (if not more!) as moderating in person.

4 Tips to Maximize Participant Engagement During Online Discussion Board Focus Groups  By Garnette Weber, itracks COO and Co-founder  Achieving active, continuous, and quality participation from your online discussion board participants is essential to receiving quality research results, and highly engaged participants are not a given! Especially in these days of increased digital burnout, it’s important to do everything you can to encourage your