As technology infiltrates qualitative research, our industry finds itself with a plethora of insights and media never before seen in qualitative. The ability to connect with stakeholders (both in consumer and B2B populations) on a widescale basis using technology comes with a new set of responsibilities and opportunities for agencies, end clients, and qualitative software
itracks Launches GO 2.0 Launched March 21st! On March 21st, the itracks team launched itracks GO 2.0 — a platform that reflects the quality and creativity of your research. Building on the strengths of our current GO platform, which integrates all of your favorite qualitative research tools into one platform, GO 2.0 brings a fresh
VideoVault - New Video Management Software Product Released by itracks Saskatoon, Canada October 18, 2016 — On the heels of the new itracks GO platform release last week, itracks announces the addition of VideoVault, an intuitive secure video analysis and reporting system for market research video and audio data. VideoVault, the first new product added
Comprehensive Qualitative Research Suite Now Available Saskatoon, Canada October 12, 2016 — itracks is proud to announce the integration of itracks Board, an online discussion software, into the itracks GO platform. This marks the final step needed to provide the market research industry with a comprehensive qualitative research platform. itracks, world leading provider of qualitative
New to market research? Are you used to traditional face to face groups? Learn what online focus groups are and the benefits of using them for your research.
We have added this handy product comparison chart to make deciding on which qual product is right for you and your research as simple as possible. The image on the page can be saved and printed. Click the image to visit the product comparison chart page. Enjoy!
Updates include: added support for Audio media types, updated video player to allow video playback on all devices in chat platform.
Updates include: Added languages - Spanish, Italian and Dutch. Chinese also now available.
Updates include: Added languages - French, German. Support for interfaces for non-English languages in platform.
Software Upgrades including Topic and Question Randomization to Advance Mobile and Online Qualitative Methodologies
Saskatoon, Canada – May 07, 2014 – itracks, world-leading provider of mobile and online qualitative technology, has today announced numerous upgrades to the itracks Board and VideoChat products...