7 Tips for Virtual Backroom Engagement During Online Focus Groups    

May 7th, 2021|Categories: Articles|Tags: , , , , |

7 Tips for Virtual Backroom Engagement During Online Focus Groups By: Garnette Weber, itracks COO and Co-founder  In this period of significant change in consumer preferences, motivations and behavior, clients benefit now more than ever from observing participant interactions live during online focus groups and interviews. Travel restrictions, personal health risks and caregiver obligations are eliminating the option for clients/stakeholders to travel making the virtual backroom critical to creating a valuable qualitative research experience. After hosting thousands of online