Mobile Qualitative – itracks

Mobile Qualitative

itracks Expands Sales and Marketing Team with Leon Bourner as New Director of Marketing and Client Development and New Roles to Follow

  April 2, 2020 itracks is delighted to announce that Leon Bourner has been hired as Director of Marketing and Client Development. Leon joins the itracks team after 12 successful years with Waste Management (WM NYSE), the last 7 as Market Sales Manager for Western Canada. Under Leon’s leadership Western Canada experienced tremendous success in

Customized Technology Design Will Take Center Stage

As technology infiltrates qualitative research, our industry finds itself with a plethora of insights and media never before seen in qualitative. The ability to connect with stakeholders (both in consumer and B2B populations) on a widescale basis using technology comes with a new set of responsibilities and opportunities for agencies, end clients, and qualitative software

itracks GO 2.0 Launched!

itracks Launches GO 2.0 Launched March 21st! On March 21st, the itracks team launched itracks GO 2.0 — a platform that reflects the quality and creativity of your research.  Building on the strengths of our current GO platform, which integrates all of your favorite qualitative research tools into one platform, GO 2.0 brings a fresh

VideoVault – New Video Management Software Product Released by itracks

VideoVault - New Video Management Software Product Released by itracks Saskatoon, Canada October 18, 2016 —  On the heels of the new itracks GO platform release last week, itracks announces the addition of VideoVault, an intuitive secure video analysis and reporting system for market research video and audio data.  VideoVault, the first new product added

Comprehensive Qualitative Research Suite Now Available

Comprehensive Qualitative Research Suite Now Available Saskatoon, Canada October 12, 2016 — itracks is proud to announce the integration of itracks Board, an online discussion software, into the itracks GO platform. This marks the final step needed to provide the market research industry with a comprehensive qualitative research platform. itracks, world leading provider of qualitative

Travel Companions – GRIT 2015 Q3-Q4 Report Commentary

Travel Companions As a software supplier to the market research industry, I sometimes find myself describing our company as the manufacturer of “research” vehicles. Researchers drive those vehicles while panel providers serve as the gasoline that fuels them. Research could not happen without the contribution of each party and the research journey can be positively

itracks Beats Record Number of Mobile Responses in a Month

Heidi Abramyk, itracks Marketing & Design Specialist We here at itracks are excited announce a new record in mobile responses through our mobile itracks qualitative app.  Our new record of 15,971 monthly responses this February beats out our past record of 15,178 at an increase of 5.22%. The highest number of daily responses was 1,297 on February 11th,

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