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Travel Companions – GRIT 2015 Q3-Q4 Report Commentary

Travel Companions As a software supplier to the market research industry, I sometimes find myself describing our company as the manufacturer of “research” vehicles. Researchers drive those vehicles while panel providers serve as the gasoline that fuels them. Research could not happen without the contribution of each party and the research journey can be positively

itracks Beats Record Number of Mobile Responses in a Month

Heidi Abramyk, itracks Marketing & Design Specialist We here at itracks are excited announce a new record in mobile responses through our mobile itracks qualitative app.  Our new record of 15,971 monthly responses this February beats out our past record of 15,178 at an increase of 5.22%. The highest number of daily responses was 1,297 on February 11th,

Twitter Chats vs. Online Focus Group Platforms

Heidi Abramyk, itracks Marketing & Design Specialist Twitter chats are scheduled chats that take place on Twitter through Twitter updates, using a specific hashtag link to thread the tweets/discussion together in some form. Since it brings various people together to discuss their opinions on said topics, it could be used as a qualitative market research

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