Making the Leap to Online Qualitative Research: Live Chat


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As a thought and technology leader in the digital online qualitative space, itracks continually works to make sure clients are involved in our development, educated, and informed about how to grow their business using online capabilities.

itracks conducted 4 Live Chat Online Focus Groups directed at the qualitative research community to better understand how online Chat is used in the industry. The ultimate goal was to define:

  • Benefits
  • Value
  • Challenges
  • Key Uses
  • Industry Obstacles

This webinar is devoted to answering your questions, thoughts, challenges and sharing ideas from other researchers.


itracks hosted a Webinar based on the insights and contributions of this study, which you can watch above. Learn about the challenges and benefits experienced by other researchers, tips on making the leap to online qualitative and engaging participants, and how to make the most of the online/ mobile environment.

Did you miss our other two Making the Leap webinars? Never fear! You can watch them here and here.


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