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FAQ

Explore our Knowledge Support for helpful guides, browse the FAQ for quick answers, and learn how itracks empowers researchers to create, manage, and analyze qualitative studies with ease

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Knowledge Base
IDI and focus groups

FAQ

What is online qualitative research? 
Online qualitative research uses digital tools like video focus groups, discussion boards, and mobile diaries to uncover rich insights about consumer behaviors, attitudes, and motivations — anytime, anywhere.
Why Brands Choose itracks for Online Focus Groups
A leader in online qualitative since 1999, itracks offers purpose-built platforms, integrated recruiting, and live video tools designed for agile, secure, and insightful market research.
itracks Realtime vs. Zoom for Research

Unlike generic video tools, itracks Realtime is built for researchers — with tools for segmenting participants, moderating live chats, integrating an engaging backroom client experience and capturing projective techniques in real-time.

Trusted by Researchers in 40+ Countries

itracks technology supports multi-language, multi-market studies — giving global research teams a seamless way to connect with participants and deliver insights.

Secure, Compliant, and Private by Design

itracks meets global privacy standards, including GDPR and HIPAA, ensuring participant data is protected at every stage of your research.

Qual Research Methods We Support
We support live video interviews, asynchronous discussion boards, mobile ethnography, projective exercises, and hybrid qual/quant designs — all in one platform.
itracks Toolbox: Our Technology Suite
Whether you need a virtual focus group, mobile diary study, or interactive bulletin board, itracks has a research tool tailored to your objectives.
What Clients Say About itracks

itracks gives us the tools we need to do world-class qualitative research online — without compromising on depth, speed, or security.” – Market Research Director, Global CPG Brand

Fast Turnaround, Without Compromise
From recruitment to insights, itracks helps you launch and complete high-quality qualitative studies in days — not weeks.
Run a Pilot Study — On Us
Curious about online qual? Try itracks Board for free with a limited-time pilot project offer for qualified researchers or trial our Realtime software for 14 days.
Quant + Qual? No Problem.

Combine qualitative depth with quantitative rigor. Use itracks to test concepts, validate findings, and iterate quickly with real-time feedback.