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Knowledge Base
FAQ
Unlike generic video tools, itracks Realtime is built for researchers — with tools for segmenting participants, moderating live chats, integrating an engaging backroom client experience and capturing projective techniques in real-time.
itracks technology supports multi-language, multi-market studies — giving global research teams a seamless way to connect with participants and deliver insights.
itracks meets global privacy standards, including GDPR and HIPAA, ensuring participant data is protected at every stage of your research.
itracks gives us the tools we need to do world-class qualitative research online — without compromising on depth, speed, or security.” – Market Research Director, Global CPG Brand
Combine qualitative depth with quantitative rigor. Use itracks to test concepts, validate findings, and iterate quickly with real-time feedback.