Online qualitative research uses digital tools like video focus groups, discussion boards, and mobile diaries to uncover rich insights about consumer behaviors, attitudes, and motivations — anytime, anywhere.

A leader in online qualitative since 1999, itracks offers purpose-built platforms, integrated recruiting, and live video tools designed for agile, secure, and insightful market research.

Unlike generic video tools, itracks Realtime is built for researchers — with tools for segmenting participants, moderating live chats, integrating an engaging backroom client experience and capturing projective techniques in real-time.

itracks technology supports multi-language, multi-market studies — giving global research teams a seamless way to connect with participants and deliver insights.

itracks meets global privacy standards, including GDPR and HIPAA, ensuring participant data is protected at every stage of your research.

We support live video interviews, asynchronous discussion boards, mobile ethnography, projective exercises, and hybrid qual/quant designs — all in one platform.

Whether you need a virtual focus group, mobile diary study, or interactive bulletin board, itracks has a research tool tailored to your objectives.

itracks gives us the tools we need to do world-class qualitative research online — without compromising on depth, speed, or security.” – Market Research Director, Global CPG Brand

From recruitment to insights, itracks helps you launch and complete high-quality qualitative studies in days — not weeks.

Curious about online qual? Try itracks Board for free with a limited-time pilot project offer for qualified researchers or trial our Realtime software for 14 days.