Introducing the industry’s most advanced realtime research platform.

Software built specifically for qualitative research, so you can get the high quality insights you need, when you need them.

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Single Platform

No add-ons or plugins required. Every itracks Realtime customer gets access to our full suite of services at their fingertips through our intuitive user interface.

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Easy to Use

No technical setup required. Do away with broken links, stubborn apps and dropped connections. itracks Realtime is custom built for a superior user experience.

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Virtual Backroom

Observe and interact from any computer, without hassle, and without distraction. Give every member of your organization first-hand insights and expand the scope and impact of your research.

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itracksBoard, anytime, anywhere

Keep the conversation going with an online discussion board or research community. Our secure, intuitive platform is flexible to meet your research objectives and integrates with most survey platforms.

  • Integrated online platform and mobile app
  • Ability to create subgroups and segmented reporting
  • Integrates with most survey platforms and research panels
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Dedicated Mobile App

Reach respondents anywhere in the world with the convenient and intuitive mobile app. Allows panelists to respond from the field or in their homes as they use your product.

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Over time, Anytime

Group members can log on and answer questions when it’s convenient for them, any time of day or in any time zone. Post questions and let the replies roll in hours or days later.

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Multimedia-enabled Responses

Group members can post videos and photos while using your product, allowing you to make design changes quickly. Or get live real-time reactions for instant feedback.

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Trusted by

itracks is used by the world’s favorite brands to introduce new products and expand into wider regions.

Don’t Take Our Word for it. Listen to Our Users!

“We have been very happy with the quality of the offering and the service provided. itracks staff have worked with our analysts so that they are able to maximize the utility of this technology. We have done a number of customer and employee interactions to date using itracks. This is a completely new use of technology for 3M and we are well-pleased with it. We have a 3M corporate project for one of our major consumer brands with community of customers providing feedback and insight into the use of our products.”

Sandra Kelly, Market Research Manager, 3M

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