The qualitative research tool market researchers trust.

Conduct and analyze online focus groups and interviews, from wherever you need, whenever you need.

One agile and accessible platform.

Use the same online qualitative research tool for interviews, video focus groups and interviews, and text groups. No plugins or downloads are necessary to access, so participants and clients don’t run into last minute access issues. And unlimited groups means you can change up your research plan on the fly with no additional tech costs.

Intuitive and familiar.

Designed for ease of use, Realtime feels familiar even though it’s brand new. Participants, Observers, and Moderators each have their own interface with exactly what they need and nothing more, for a streamlined experience.

Real stakeholder engagement.

The unique virtual backroom allows clients and stakeholders to do more than just anonymously observe. Interact with one another and the moderator via video and text, for second-to-none engagement and input in the research process.

itracks Board, anytime, anywhere.

Keep the conversation going with an online discussion board or research community. itracks Board is the go-to asynchronous qualitative research tool for market researchers.

  • Integrated online platform and mobile app
  • Ability to create subgroups and segmented reporting
  • Integrates with most survey platforms and research panels

Dedicated Mobile App

Reach respondents anywhere in the world with the convenient and intuitive mobile app. Allows panelists to respond from the field or in their homes as they use your product.

Over time, Anytime

Group members can log on and answer questions when it’s convenient for them, any time of day or in any time zone. Post questions and let the replies roll in hours or days later.

Multimedia-enabled Responses

Group members can post videos and photos while using your product, allowing you to make design changes quickly. Or get live in-the-moment reactions for instant feedback.

Trusted by

itracks is used by the world’s favorite brands to introduce new products and expand into wider regions.

Don’t Take Our Word for it. Listen to Our Users!

“We had a great session with consumers who gave invaluable feedback on the concepts we shared. Having tried another platform and returning to itracks after a few years, I can tell you that itracks ROCKS!! You have a better board and provide a better client experience.”

Jeff Bierer, President, Bierer Research Group

itracks Trusted Partner Network

Looking for recruiters and moderators that you can trust? itracks has partnered with some of the best in the industry, and made getting a quote on your project as easy as possible.

Find the Qualitative Research Tool that’s Right for You.

Whether you’re new to online qualitative research, or a seasoned pro, we’re excited to help you get started on your next project.