Responses at the Speed of Life
Online discussion boards are asynchronous, meaning that participants can log in on their own time to record their response instead of everyone logging in at the same time.
This added flexibility for respondents is more than just a convenience. It helps to capture the most accurate insights, as participants can carefully weigh responses, and be prompted to post by real-life occurrences and experiences instead of just by a calendar reminder.
Discussions can take place over a period of timing ranging from a few days to a few years – the longer discussions being classified as communities.