itracks iMarkIt will help you receive the visual feedback you need in order to deliver the best results. This media mark-up tool can be added to any itracks Board or itracks Realtime activity to add a creative twist to any project.
Provide us your media content
(JPEG, PNG, PDF OR MP4/MOV)
Once the files are loaded in, they can be made accessible to the focus groups or interview
Reports can be accessed at the end of your session! iMarkit is available in the user’s browser, no download required
Using iMarkIt, participants can interact directly with visual media to tag and leave feedback on images and video in the form of comments and emoticons all within the comfort of their browser or mobile device.
iMarkIt is perfect for:
- Web markups
- Ad testing
- Usability testing
- Engaging your participants
- Adding variety and visual aids to your research and reports
- Mobile interview projects
Results are reported immediately, allowing the moderator to ask relevant probing questions while the activity is still occurring. Filter positive, neutral, and negative responses to more easily visualize feedback, and report your research via heat maps and other visual examples.
iMarkit can also be used on Video, allowing your participants to watch a video and leave comments on frames that they like or dislike. A great way to get feedback on your video advertisements.
Reports for iMarkIt include heatmaps showing the click density. There are filtering options to show for example, only positive comments, negative comments etc.
Individual outputs as well as group outputs can be reported.
Comments added by participants can be exported into an excel sheet.
iMarkIt is an individual exercise completed during a focus groups or interview. Participants complete the exercise independently. This can be helpful to avoid “group think” or participants influencing each other. The moderator can view the results as they come in and the results can be discussed during an itracks Realtime activity if the moderator uses a screen share and shares the iMarkIt Results after the participants have completed the activity individually.
iMarkIt does not allow highlighting of text. You can request a text highlighting exercise to be set up by itracks service team to include in your Realtime and Board projects. (can we make a request for link here to request a Specialized Activity and the cost?)
Simply send the text-based asset to itracks. The itracks service team will create the text highlighting activity and add it to your project(s). During your focus group/interview, simply share the activity from the “whiteboard” area of itracks Realtime or itracks Board and your participants can complete the activity. The reports will be sent to use using a secure file sharing platform within one business day of your research session.
iMarkIt can be purchased as a supplementary service for your project using itracks Realtime, itracks Board or Phone IDI. An itracks software specialist will add your visual media to the iMarkIT software and set up the emoticons or mark up settings. The iMarkIt exercise will be added to your itracks Realtime, Board or phone IDI activity allowing you to display the activity during your group/interview. The service fee also includes the delivery of the reporting associated with your activity. The itracks service team will send a link to your reports using a secure file sharing tool.
The cost for the iMarkIt service is $190 for first image $150 for each additional image. Please note, a single asset can be used multiple times in the same project. For instance, in multiple focus groups. Looking for bulk purchasing discounts? You can purchase 10 assets for $1,499 USD.
Find the Solution that’s Right for You.
Whether you’re new to online qualitative research, or a seasoned pro, we’re excited to help you get started on your next project.