Empathy, Honesty, and Deeper Insights: The power of online focus groups in the product design process

In today’s fast-paced, digitally connected world, the process of designing a new product has evolved significantly. Gone are the days of “build it and they will come” as consumers have high expectations for products with the exact feature set and user experience that meets their needs. In my years as CEO of a couple tech companies and a director of a health product company, online focus groups and in-depth interviews have provided an effective approach to deeply understand consumer needs and preferences.

Mobile Shopalongs: What they are, and why you can’t afford NOT to include them as part of your retail insights strategy.

Total retail sales last year in the U.S. amounted to approximately $7.1 trillion USD, roughly 85% of which occurred in brick-and-mortar locations. So, while it’s definitely important to stay up-to-date on the latest e-commerce trends and innovations, it’s still incredibly important to optimize the in-store experience in a way that reflects the attitudes and actions of consumers.

Feature Update: July 2023

New: Transcripts that are optimized for NVivo, so you can move seamlessly between data collection and analysis.

Intro to Asynchronous Online Qualitative Research (aka Online Discussion Groups or Bulletin Board Focus Groups)

Online focus groups and interviews are here to stay – and for good reason! They’re cost-effective, convenient, and agile. They eliminate the need for travel, making geographic barriers a thing of the past, and are much more environmentally friendly than in-person methods. And, with the pandemic accelerating technological innovation in the industry, research-specific online platforms like itracks Realtime mean you don’t need to make any sacrifices in terms of features or quality of insights. Still, online focus groups and interviews aren’t perfect, and they aren’t always the best choice for gaining qualitative insight.

What is OnlyQual?

Are you looking to recruit for your project and unsure where to start? One of the recruitment options in the … Read more