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Blog

As the world of online qualitative research keeps evolving, we do our best to stay informed and share industry news and trends with you. Read on to find out what experts think about moving from in-person to online, the pandemic effects on qualitative research professionals, and more!

Quantifying the Environmental Impact of Conducting Qualitative Online Focus Groups

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According to Forbes, 90% of executives think sustainability is important, and 60% of companies have already developed an official sustainability … Read more

Categories Blog

5 Biggest Problems with Recruiting for Online Focus Groups and How to Avoid Them

qualitative research recruitment

5 Biggest Problems with Recruiting for Online Focus Groups and How to Avoid Them Recruitment for online qualitative research projects … Read more

Categories Articles, Blog

4 Best Practices to Recruit Participants for Online Focus Groups, In-Depth Interviews, and Online Discussion Boards

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4 Best Practices to Recruit Participants for Online Focus Groups, In-Depth Interviews, and Online Discussion Boards Recruitment of participants is … Read more

Categories Articles, Blog

Five Useful Tips for Running Online Focus Groups and Discussion Boards

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Five Useful Tips for Running Online Focus Groups and Discussion Boards The pandemic has increased the pace of digital adoption and … Read more

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itracks Recognized as a Microsoft #BuildFor2030 Hackathon Hero

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Media Release January 25, 2022 itracks Recognized as a  Microsoft #BuildFor2030 Hackathon Hero itracks was recognized by Microsoft for supporting … Read more

Categories Blog, News

Understanding Qualitative Market Research in 2022 and the Trends to Follow

What qualitative research trends should you expect to see in 2022? How has the COVID-19 pandemic impacted qualitative research? While … Read more

Categories Blog

Reflection on a Pivotal Year in itracks History

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It has been an honour to serve the qualitative research community in 2021. We are very grateful for the support … Read more

Categories Blog

Explore the Differences Between Using Purpose-Built Software vs. Video Conference Tools for Online Qualitative Research

Explore the Differences Between Using Purpose-Built Software vs. Video Conference Tools for Online Qualitative Research In our everyday life, we … Read more

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The Benefits of Using Virtual Backrooms During Online Focus Groups

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The Benefits of Using Virtual Backrooms During Online Focus GroupsAs a qualitative research professional, you know that the discussion of … Read more

Categories Blog

Qualitative Research and COVID-19: What Do We Do Now? 

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As the world begins to come to terms with the changes the COVID pandemic has created, as an industry, we, … Read more

Categories Articles, Blog

New: Save Time and Stay Agile with Project-Based Pricing Tool

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New: Save Time and Stay Agile with Project-Based Pricing Tool One of the major lessons that the pandemic has taught … Read more

Categories Blog

News Release: Bellwether Research and itracks partner on Virginia Gubernatorial Debate qual research.

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Note: the following release was written and originally published by Bellwether research. Click here to see their original report as … Read more

Categories Blog, News

Introducing iMarkIt

iMarkIt

itracks’ newest media markup tool.

Categories Articles, Blog, News

itracks Updates & Improvements – July 23, 2021

itracks Realtime Goes Truly Global – plus layout updates, usability improvements, and more..

Categories Articles, Blog, News

Press Release: itracks Recognized on Greenbook Global Top Innovative Companies List

itracks Recognized on Greenbook Global Top Innovative Companies List    July 13, 2021 (Saskatoon, SK, Canada) – itracks, a world leading qualitative research technology company based out of Saskatoon, was recognized as one of … Read more

Categories Blog

Qualitative on Tap – June 10th

Qual-on-Tap

INTRODUCING… QUALITATIVE ON TAP! With trade show events and in-person qualitative restricted this past year we have missed socializing, connection, … Read more

Categories Blog

itracks Updates & Improvements – April 30, 2021

itracks Updates

Welcome to itracks Realtime – Agile, Secure, and Infinitely Scalable

Categories Articles, Blog, News

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