The world’s most advanced focus group and interview software, combining security, agility, and intuitiveness for a superior online qualitative research experience.

The only focus group software you’ll need.

Use Realtime for all of your online video focus groups, interviews, and text focus groups.

Control the research from wherever you are, whenever you need to. Plan, schedule, launch, and replay your session, all from within your internet browser with no additional plugins.

And with unlimited sessions included in every subscription level, you don’t need to worry about running long or adding groups. Take all the time you want to get the insights you need.

Built for research.

We built this from the ground up, based on what we’ve learned from the industry in our 20+ years as pioneers in market research tech.

With Realtime, researchers are in the the driver’s seat every step of the way. Book your own text or video groups and interviews whenever you want, launch easy-to-use polls, pre-load stimuli into the discussion guide any time leading up to the group, make use of the participant waiting room and private chat streams, and immediately download the unparalleled quality single-stream audio and video outputs.

Unmatched engagement for clients and stakeholders.

itracks Realtime offers a world class front room experience to researchers and participants, but we believe that the bar should be set even higher than that. That’s why we created the industry’s first true virtual backroom.

Clients, C-suite execs, and any other stakeholders who can benefit from seeing the research live as it happens can do so in the privacy of the backroom, where they can communicate with each other and the moderator via both text chat and the backroom video mosaic. This is all fully hidden from the participant view, and with the separate backroom audio stream volume controlled by the moderator you don’t have to worry about observers disrupting, distracting, or biasing the session.

“We’ve never had a project with observers where they didn’t ask a question. And there’s something significant they’re asking, something in the discussion that has sparked a curiosity they weren’t thinking about previously.”

Robert Danoff, Partner, BrandOutlook

Built with researchers, observers and participants in mind.

“I, like many people have started to experience a bit of video conference fatigue, between the choppy audio, frozen cameras, and people trying to figure out how to unmute themselves, so I initially wasn’t super excited to be doing another one. But after participating in a virtual focus group on what I now realize was itracks Realtime, I was pleasantly surprised at how efficiently their platform solved all the problems above! Joining the group was super easy, the video and audio quality was better than any other service or app I’ve used, and interactive functions like polls were seamless. I wish all video chat platforms were as easy and fun to use!”

Kirsten RKirsten R., itracks Realtime Video Focus Group Participant

Looking to incorporate media markups into your Realtime project?

Conduct media markup exercises and generate heatmaps within all your Realtime activities with iMarkIt Pro. See results come in immediately so that you can interpret them and use them for gathering more insights during your group.

Learn more about about iMarkIt Pro’s features here, and get started on incorporating it into your next project here.

Benefits of Realtime


itracks Realtime is HIPAA and GDPR compliant, so you don’t need to worry about the security of your data.

Starting July 2021, itracks Realtime will give you the option of storing your data on different servers all across the globe, so you can choose the data storage location that works best for you.

Unparalleled Audio & Video

HD and dual-channel audio gives you crystal clear sound, and 720p video for each individual participant means you don’t miss a single expression.

Single stream audio and video for each participant makes barking dogs and low-resolution facial images problems of the past.

No downloads or plugins

Connects via a secure website with no software to download or plugins to install.

This isn’t just convenient – it also means that your last-minute observers or participants joining from the office don’t need special download permissions to access your group.

Features & Services

Get the help you need to ensure your project succeeds with these features & optional supplementary services available to itracks subscribers.

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Participant Recruitment

Use our itracks Trusted Partner Network to easily send your proposal out to several pre-vetted recruiters for bid so they can help you find the right participants for your project.

Available to all itracks software subscribers.

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Use our itracks Trusted Partner Network to easily send your proposal out to several pre-vetted moderators for bid and find the moderator that’s perfect for your project.

Available to all itracks software subscribers.

Easy & Efficient Scheduling

Scheduling is easy with participant time selection. When activated, participants choose the time that works for them and are automatically assigned to the appropriate group, so the only calendar you need to worry about is yours.

Included at Team+ subscription levels.

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Concierge Service

Add Concierge Service to any Realtime group, and have a dedicated itracks expert join you for the duration of your group. They can greet clients, manage latecomers, and assist observers so that you can focus on moderating. And because it’s an optional add-on, you can save it for when you need it, whether that’s just while you’re getting used to the platform, or for VIP clients.

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Easily Share Stimuli

Upload your media, questions, and script to the discussion guide in advance for easy launching during your session so that you can focus on the conversation at hand. Upload any time, and copy guides from previous projects for easy editing.

Included in all subscription levels.

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Text chat transcripts are available immediately for download, with optional machine and human transcription available for video chats.

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itracks Help Desk

Help is just a call or chat away, with our itracks Help Desk.

Available to all itracks subscribers.

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Custom Branding

Customize the platform, and create your company’s own virtual branded facility.

Included at Agency & Enterprise level subscriptions, available as an add-on for all other subscribers.

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Advanced Tools

Heat-mapping, enhanced whiteboards, collage tools and more can be added onto any subscription. Just contact us and we’ll get it set up!

Find the Solution that’s Right for You.

Whether you’re new to online qualitative research, or a seasoned pro, we’re excited to help you get started on your next project.