Video Focus Groups

Re-realize the traditional focus group, with enhanced convenience, efficiency, reporting and no geographic barriers.

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Use media stimuli to elicit feedback, then dig deeper into responses. Conduct polls, or simply have a conversation in the moment, then review the feedback via recordings and transcripts.

The itracks Realtime Advantage

Step up your video focus groups using itracks Realtime, and experience perks like:
• Time selection, automated communication, discussion guides, and more project management tools to streamline the whole process.
• Get fully immersed with noticeably better high-res video feeds and dual channel audio.
• A world-class observer experience with the best virtual backroom in the industry.
• No program downloads or plugins.

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