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Use media stimuli to elicit feedback, then dig deeper into responses. Or, simply have a conversation, keeping all your focus on one individual, in the moment.
Meet face-to-face with high resolution video, or keep sensitive topics more anonymous with audio only.
IDIs are great for:
- Researching sensitive topics where individuals may prefer to discuss privately
- Research with high-profile, high-earning professionals who want to make the most of their time (e.g., doctors, executives)
- Testimonial projects