Get More Detail
Use media stimuli to elicit feedback, then dig deeper into responses. Or, simply have a conversation, keeping all your focus on one individual, in the moment.
Meet face-to-face with high resolution video, or keep sensitive topics more anonymous with audio only.
IDIs are great for:
- Researching sensitive topics where individuals may prefer to discuss privately
- Research with high-profile, high-earning professionals who want to make the most of their time (e.g., doctors, executives)
- Testimonial projects
The itracks Realtime Advantage
Step up your in-depth-interviews using itracks Realtime, and experience perks like:
- Time selection, automated communication, discussion guides, and more project management tools to streamline the whole process.• Get fully immersed with noticeably better high-res video feeds and dual channel audio.
- A world-class observer experience with the best virtual backroom in the industry. Evolve your discussion guide between interviews based on real-time stakeholder questions and feedback.
- No program downloads or plugins.
- Unlimited sessions with your subscription means the number of interviews is dictated by insight, not budget.
Don’t Take Our Word for it. Listen to Our Users!
 | “We’ve never had a project with observers where they didn’t ask a question. And there’s something significant they’re asking, something in the discussion that has sparked a curiosity they weren’t thinking about previously.” Robert Danoff, Partner, BrandOutlook |
