In-depth Interviews

Dig deep in real-time with one on one interviews. Schedule efficiently with automated time selection, and hold as many interviews as required to get the insights you need, without worrying about budget.

Get More Detail

Use media stimuli to elicit feedback, then dig deeper into responses. Or, simply have a conversation, keeping all your focus on one individual, in the moment.

Meet face-to-face with high resolution video, or keep sensitive topics more anonymous with audio only.

IDIs are great for:

  • Researching sensitive topics where individuals may prefer to discuss privately
  • Research with high-profile, high-earning professionals who want to make the most of their time (e.g., doctors, executives)
  • Testimonial projects

The itracks Realtime Advantage

Step up your in-depth-interviews using itracks Realtime, and experience perks like:

  • Time selection, automated communication, discussion guides, and more project management tools to streamline the whole process.• Get fully immersed with noticeably better high-res video feeds and dual channel audio.
  • A world-class observer experience with the best virtual backroom in the industry. Evolve your discussion guide between interviews based on real-time stakeholder questions and feedback.
  • No program downloads or plugins.
  • Unlimited sessions with your subscription means the number of interviews is dictated by insight, not budget.

Don’t Take Our Word for it. Listen to Our Users!

“We had a great session with consumers who gave invaluable feedback on the concepts we shared. Having tried another platform and returning to itracks after a few years, I can tell you that itracks ROCKS!! You have a better board and provide a better client experience.”

Jeff Bierer, President, Bierer Research Group

Case Study

Website Testing Using IDIs

Find the Solution that’s Right for You.

Whether you’re new to online qualitative research, or a seasoned pro, we’re excited to help you get started on your next project.