Text Based Focus Groups

Expand your research into broader discussions anytime, with qualitative focus groups using text. Questions are targeted, to reach all or just some of the respondents, allowing you to fine-tune your messaging.

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Use media stimuli to elicit feedback, then dig deeper into responses. Moderate a dozen or more panelists in real time, then tailor new questions to smaller groups. Text responses encourage honest responses and keep the discussion going for more qualitative detail.

Text based focus groups are ideal when:

  • Anonymity is important
  • Respondents have no access to high-speed connections
  • Less outgoing respondents need encouragement
  • Realtime feedback is needed for a live events like debates

Supercharge Your Text-based Focus Groups with itracks Realtime

Use the power of the world’s most advanced qualitative research platform to gain insights and develop analytics using features not found on other chat sites.

  • Enhanced polling features
  • Instant downloadable transcripts
  • An easy an intuitive user interface
  • A virtual backroom where users can interact without interruption
  • Uninfluenced question modes to eliminate bias

Case Study

Live Professional Sports Event Research Using Online Text-Based Focus Groups

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