Get More Detail
Use media stimuli to elicit feedback, then dig deeper into responses. Moderate a dozen or more panelists in real time, then tailor new questions to smaller groups. Text responses encourage honest responses and keep the discussion going for more qualitative detail.
Text based focus groups are ideal when:
- Anonymity is important
- Respondents have no access to high-speed connections
- Less outgoing respondents need encouragement
- Realtime feedback is needed for a live events like debates
Supercharge Your Text-based Focus Groups with itracks Realtime
Use the power of the world’s most advanced qualitative research platform to gain insights and develop analytics using features not found on other chat sites.
- Enhanced polling features
- Instant downloadable transcripts
- An easy an intuitive user interface
- A virtual backroom where users can interact without interruption
- Uninfluenced question modes to eliminate bias
Find the Solution that’s Right for You.