Larger groups, more discussion, no interruptions.
Moderate a dozen or more participants in real-time, without having to wait in between responses. Text responses encourage honest responses and keep the discussion going for more discussion content, without interruption.
Text based focus groups are ideal when:
- Anonymity is important
- You want to have a discussion with a large amount of participants without spending hours upon hours in video groups
- The project calls for a big sample size and smaller budget
- You want to use unbiased question modes to get honest feedback in a group setting
- Realtime feedback is needed for live events like sports or debates, where you don’t want audible conversations to disrupt the media stimuli