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Use media stimuli to elicit feedback, then dig deeper into responses. Moderate a dozen or more panelists in real time, then tailor new questions to smaller groups. Text responses encourage honest responses and keep the discussion going for more qualitative detail.
Text based focus groups are ideal when:
- Anonymity is important
- Respondents have no access to high-speed connections
- Less outgoing respondents need encouragement
- Realtime feedback is needed for a live events like debates