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How To’s and Tips

Invaluable tips and tricks brought from industry professionals to you. Want to recruit quality participants for your next project? Need moderation tips? Don’t know how to boost engagement? Find the answers in this section!

What is Qualitative Research?

What is qualitative research, and how does it differ from quantitative research?

Categories Articles, How To's and Tips

Recruiting Quality Participants for Online Qualitative Research

To get the best results for your research and to ensure high client and participant satisfaction, you don’t want to recruit just anyone – you should consider the following ways to ensure your participants are the best fit for your project.

Categories Articles, How To's and Tips

Introduction to Moderating Online Discussion Boards – 3 Top Tips for New Moderators

Making the switch from moderating an in-person focus group to moderating an online discussion board can seem a little scary at first, but there is nothing to fear! Moderating an online focus group can be just as easy and as rewarding (if not more!) as moderating in person.

Categories Articles, How To's and Tips

4 Tips to Maximize Participant Engagement During Online Discussion Board Focus Groups 

4 Tips to Maximize Participant Engagement During Online Discussion Board Focus Groups  By Garnette Weber, itracks COO and Co-founder  Achieving active, continuous, and quality participation … Read more

Categories Articles, How To's and Tips

Tips for Utilizing Video Content in Online Market Research

Tips for Video Based Research

Discover 10 top tips for using video content to assist in your online marketing research and how to get participants to utilize video in their feedback and responses.

Categories How To's and Tips

Creative Agency Benefit: Leveraging itracks Online Focus Groups

How To's & Tips - Creative Agency Benefit - Leveraging itracks online focus groups

Discover the benefits of using itracks online focus groups, video chat, and discussion boards for creative.

Categories How To's and Tips

Guidelines for Incentives

How To - Guidelines for Incentives for Online and Mobile Studies

Learn practical information and ideas around providing incentives for qualitative research studies.

Categories How To's and Tips

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