Bringing Mental Health Awareness through Focus Groups
Mental health can be a subject negatively stigmatized in many communities. When conducting a focus group related to mental health, … Read more
How To’s and Tips
Invaluable tips and tricks brought from industry professionals to you. Want to recruit quality participants for your next project? Need moderation tips? Don’t know how to boost engagement? Find the answers in this section!
Top 3 Technical Problems with Online Focus Groups and How to Solve Them
Just like in-person focus groups can have challenges such as traffic jams, delayed flights or address mix ups, online focus … Read more
What is Qualitative Research?
What is qualitative research, and how does it differ from quantitative research?
Recruiting Quality Participants for Online Qualitative Research
To get the best results for your research and to ensure high client and participant satisfaction, you don’t want to recruit just anyone – you should consider the following ways to ensure your participants are the best fit for your project.
Introduction to Moderating Online Discussion Boards – 3 Top Tips for New Moderators
Making the switch from moderating an in-person focus group to moderating an online discussion board can seem a little scary at first, but there is nothing to fear! Moderating an online focus group can be just as easy and as rewarding (if not more!) as moderating in person.
4 Tips to Maximize Participant Engagement During Online Discussion Board Focus Groups
4 Tips to Maximize Participant Engagement During Online Discussion Board Focus Groups By Garnette Weber, itracks COO and Co-founder Achieving active, continuous, and quality participation … Read more
Tips for Utilizing Video Content in Online Market Research
Discover 10 top tips for using video content to assist in your online marketing research and how to get participants to utilize video in their feedback and responses.
Creative Agency Benefit: Leveraging itracks Online Focus Groups
Discover the benefits of using itracks online focus groups, video chat, and discussion boards for creative.
Guidelines for Incentives
Learn practical information and ideas around providing incentives for qualitative research studies.