Press Release: itracks Recognized on Greenbook Global Top Innovative Companies List

itracks Recognized on Greenbook Global Top Innovative Companies List  

 July 13, 2021 (Saskatoon, SK, Canada) – itracks, a world leading qualitative research technology company based out of Saskatoon, was recognized as one of the topmost innovative companies in the 2021 GreenBook Business & Innovation GRIT Report released today. They ranked 10th on the list for Qualitative Research, and 21st on the extremely competitive Tech Provider list, ahead of tech giants Microsoft and Amazon.  

Released annually, the GRIT report recognizes the most innovative companies in the market research industry, based on feedback from thousands of industry professionals across the globe.  

In March of this year, itracks released itracks Realtime, a unique and innovative software platform offering professionals a turnkey solution for video focus groups, text focus groups, and video in-depth interviews. In addition to raising the bar for combined usability, security and audio/video quality, it features the first and only true virtual backroom so that stakeholders can take part in the research without impacting participant experience or insights. 

“2021 has been a huge year for us so far. itracks Realtime has only been around for a few months now, but we’re excited to see that it’s already making waves, and that the industry is recognizing that,” says Garnette Weber, co-founder and COO.  

The GRIT Report and report data can be viewed at: 

About itracks: 

itracks has been an independent, world-leading innovator in online qualitative technology since 1999. They offer a comprehensive technology solution used by leading market research organizations and Fortune 500 companies around the world. Learn more at 

Interesting in working for itracks? They’re hiring! Visit to apply. 

Media Contact: 

Krystal Rudyk 

Marketing Manager 

306-665-5026, ext. 8267 

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