Introducing iMarkIt, itracks’ brand new media mark-up tool!  

The new iMarkIt will help you receive the visual feedback you need in order to deliver the best results. This media mark-up tool can be added to any itracks Board or itracks Realtime activity to add a creative twist to any project. 

 The iMarkIt is perfect for: 

  • Web markups 
  • Ad testing 
  • Usability testing 
  • Engaging your participants 
  • Adding variety and visual aids to your research and reports 
  • …and more! 

Using the iMarkIt, participants can interact directly with visual media to tag and leave feedback on images in the form of comments and emoticons– all within the comfort of their browser. Results are reported immediately, allowing the moderator to ask relevant probing questions while the activity is still occurring. Filter positive, neutral, and negative responses to more easily visualize feedback, and report your research via heat maps and other visual examples. 

If you are interested in learning more about this product or trying it out in your next project, view the feature sheet here and contact us at 

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