Introducing Dial Tester
Your ad testing just got a lot more impactful.
A new tool available to all itracks Realtime subscribers.
Real reactions for unmatched powers of refinement.
With the dial tester tool, participants view your ad (or other video stimulus), while constantly indicating how they feel. The live reporting overlay charts both individual and average group reactions for observers, so they can discuss, dig deeper, and start the process of creative refinement.
Hit play on the video to see it in action.
Start using the ad testing methodology touted by the industry's top market researchers.
“You're able to visualize that data in the form of peaks and valleys, and you're able see that instantly so you can talk about it in the qualitative portion. Being able to dig deeper with the same people who gave you that [dial tester] data is just so valuable.
It's the power of the being able to pinpoint that moment in time and be able to build the narrative around it. That is, I think, the magic."
Owen Jones, President, Better Decisions Inc.
Additional Use Cases
Political Research
Track audience sentiment throughout political speeches, debates, policy explanations, and more.
UX Testing
Monitor reactions to product demos, or website and app walkthroughs.
Media & Entertainment Research
Test TV shows, films, trailers, news stories - any video or audio stimulus.
Employee Communications & Training
Find out which parts of your corporate orientation and training videos are resonating well, and which parts need improvement.
FAQs
No, the dial tester tool is available for unlimited use for all subscribers of itracks Realtime.
No! It's a fantastic tool for ad testing, but researchers have also seen great success using it to refine political speeches, long-form media like TV shows and movies, movie trailers, even corporate training materials. Plus, it's probably useful for a bunch of things we haven't even thought of. Play around with it, and let us know how it goes!
You bet. The observes in your backroom can see the results come in live via an overlay (so you can see what's going on in the video while the results roll in). The overlay includes both individual responses (color-coded points), and an aggregated average for the group (a dotted line).
Yes, you just need to make sure that you enter the same "Report Group" for every group that you want included in the same report when you set up the question. There are more details here on setting up your dial tester questions.
Since it's such a new tool, it's only turned on for people who request it. Just reach out to your sales rep or email us here and we'll get it switched on for you.