global research – itracks

global research

8 Tips for Conducting International Research

Monica Grebe, itracks Director of Client Services 1. People march to the beat of their own drum – Time is relative “As soon as possible” does not have universal meaning Respondents show up on time in some countries, but not in others 2. Go with who and what you know – Develop solid partnerships Good local

Technology Considerations for International Research

Monica Grebe, itracks Director of Client Services In my article, Best Practices for Conducting International Research, I discuss the considerations for logistics with international research projects.  Not only are your partners (moderators, translators) important, but so are your technology considerations.  To illustrate our point, we have accumulated data (sources below) comparing different technology statistics of the

itracks to host a workshop and speak at Merlien’s Market Research in the Mobile World Conference in Minneapolis

itracks, world-leading provider of mobile and online qualitative research, today announced their support as workshop host and speaker at Merlien’s MRMW Conference on July 16-18 in Minneapolis. May 23, 2013 - Market Research in the Mobile World (www.mrmw.net) is a leading Global Conference Series focusing exclusively on Mobile Marketing Research. Trusted by over 1500 visitors

itracks Launches iMarkIt Real Time, A Fresh Innovation in Concept Testing

– Itracks, international online data collection expert and online qualitative patent holder, announced today the launching of iMarkIt Real Time, a new advancement in concept testing...

Itracks Announces New Online Focus Group Platform

Patent Holder Releases New Online Focus Group Saskatoon, SK - Itracks, the pioneer of online qualitative research and the United States patent holder for online focus groups, is pleased to announce their new Online Focus Group platform. Designed with extensive client consultation, the new platform offers qualitative researchers greater flexibility and control over their online

Itracks Introduces iMarkIt

Innovative New Concept Testing Tool Saskatoon, SK- Itracks introduces iMarkIt an innovative new tool that lets both qualitative participants and survey respondents mark up video, website, images and text with emoticons, arrows, color, and text boxes. Researchers can highlight key findings for their client with visuals created by the respondent themselves.”Market researchers have been looking

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