social media – itracks

social media

Twitter Chats vs. Online Focus Group Platforms

Heidi Abramyk, itracks Marketing & Design Specialist Twitter chats are scheduled chats that take place on Twitter through Twitter updates, using a specific hashtag link to thread the tweets/discussion together in some form. Since it brings various people together to discuss their opinions on said topics, it could be used as a qualitative market research

Business Marketers See LinkedIn as Top B2B Social Media Tool in itracks’ Social Media Survey

SASKATOON, SK, CANADA (June 3, 2011) itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Business Marketing Association (BMA) members regarding the impact of social media on their business. Dan Weber, CEO of itracks, commented, “The survey reinforces what great marketers already

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