technology – itracks

technology

itracks Changes the Speed of Research with itracks Now and Offers New Live Event Research Capabilities

Saskatoon, Canada August 19, 2019 – itracks is excited to announce two new offerings to expand the itracks online qualitative research suite. itracks Live is a revolutionary research product which will change the way the industry conducts live event research.  itracks Live allows companies to conduct research on live events including sporting events, video gaming tournaments,

CX Workout and itracks announce a Strategic Alliance

Boston, MA  (January 7, 2019) – CX Workout is pleased to announce it has entered into a strategic alliance with itracks. itracks is a premier online mobile market research firm with a full suite of online qualitative products which are a perfect complement to CX Workout’s research and design capabilities. CX Workout’s Journey Mapping Platform

8 Tips for Conducting International Research

Monica Grebe, itracks Director of Client Services 1. People march to the beat of their own drum – Time is relative “As soon as possible” does not have universal meaning Respondents show up on time in some countries, but not in others 2. Go with who and what you know – Develop solid partnerships Good local

Technology Considerations for International Research

Monica Grebe, itracks Director of Client Services In my article, Best Practices for Conducting International Research, I discuss the considerations for logistics with international research projects.  Not only are your partners (moderators, translators) important, but so are your technology considerations.  To illustrate our point, we have accumulated data (sources below) comparing different technology statistics of the

itracks Offers Custom Research Solutions, Clients Have New Opportunities

Saskatoon, SK (August 3, 2011) – Itracks, international online data collection expert and online qualitative patent holder, announced today new custom software capabilities for their clients. Itracks can now implement...

itracks Launches iMarkIt Real Time, A Fresh Innovation in Concept Testing

– Itracks, international online data collection expert and online qualitative patent holder, announced today the launching of iMarkIt Real Time, a new advancement in concept testing...

U.S. Federal Judge Acknowledges itracks′ Position in Markman Hearing Ruling

SASKATOON, SK, CANADA (June 23, 2011) itracks, world-leading provider of online qualitative research, and Artafact, a California-based company, participated in a Markman hearing on April 6, 2011. The pretrial hearing allowed a judge to examine evidence from both parties regarding claim construction of U.S. Patent No. 6,256,663, regarding a system and method of conducting online

Itracks Announces New Online Focus Group Platform

Patent Holder Releases New Online Focus Group Saskatoon, SK - Itracks, the pioneer of online qualitative research and the United States patent holder for online focus groups, is pleased to announce their new Online Focus Group platform. Designed with extensive client consultation, the new platform offers qualitative researchers greater flexibility and control over their online

Itracks Introduces iMarkIt

Innovative New Concept Testing Tool Saskatoon, SK- Itracks introduces iMarkIt an innovative new tool that lets both qualitative participants and survey respondents mark up video, website, images and text with emoticons, arrows, color, and text boxes. Researchers can highlight key findings for their client with visuals created by the respondent themselves.”Market researchers have been looking

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