Millennial Research – The Case for Segmentation

Get the free e-book Millennial Research: The Case for Segmentation is a free, 60-page e-book meant to peel back the layers and uncover fundamental truths about demographics and lifestyle attributes millennials share universally, as well as how they can be segmented into unique groups. Like every generation, behavioral drivers change over time and

Talking With Our Fingers

A look at the new way of talking - with our fingers - to communicate and the impact this new language has on market researchers and the MR industry.