Saskatoon, SK (August 3, 2011) – itracks, international online data collection expert and online qualitative patent holder, announced today new custom software capabilities for their clients. itracks can now implement virtually any feature, requirement or functionality their customers envision or need.

itracks′ online qualitative applications are among the best in the industry, setting the bar for online research capabilities. The opportunity for customized software emphasizes itracks′ commitment to their customers as well as the continued evolution and development of their innovative, cutting-edge online qualitative applications.

“itracks′ custom applications demonstrate our continuing efforts to enhance qualitative research and the end-user experience,” said Dan Weber, President and CEO of itracks. “By introducing the opportunity for customization, we set the bar for the research industry and elevate our commitment to our customers′ research needs. Our customers provide valuable insight and the keys in future product innovation.”

Exemplifying itracks′ commitment to user-centric design, Gilles Gauthier complements the itracks′ team as Director of Product Management. Gilles implements his expertise in the development of itracks′ family of innovative online collaborative research solutions, maximizing the end-user experience. Gilles offers the team a rich background in user-centric methodologies and is a Human Factors International-Certified Usability Analyst™.

“I′m excited to be part of innovative, customized solutions and ensuring our customers continue to receive the best solutions in the online research market,” said Gilles. “itracks′ continually leads the market in user-centric solutions. Usability is critical to end-user participation and ultimately the quality of responses and the data collected. I′m proud to be instrumental in Itracks′ innovation in the research community.”

itracks′ custom offering announcement comes on the heels of itracks’ recent recognition in the GreenBook′s GRIT Report as one of the top 10 market research companies perceived to be innovative by its peers. For more about itracks customized online data collection solutions and to be part of their innovative offerings, go to http://www.itracks.com

About itracks

itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading companies recognize itracks online applications as the most client-focused, reliable and flexible available. The sophisticated services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks website at www.itracks.com.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

Saskatoon, SK (July 13, 2011) – itracks, international online data collection expert and online qualitative patent holder, announced today the launching of iMarkIt Real Time, a new advancement in concept testing.

The introduction of iMarkIt Real Time enhances qualitative online research by introducing a cutting edge tool that significantly enhances the interviewing experience for respondents while providing fresh visual feedback to research buyers.

“Our iMarkIt Real Time product is a creative and novel addition to our continuing efforts to enhance qualitative research,” said Dan Weber, President and CEO of itracks, which was recently recognized in the GreenBook’s GRIT Report as one of the top 10 market research companies perceived to be innovative. “By introducing this real time advancement into the marketplace, we continue our mission to be the source for market research solutions.”

iMarkIt Real Time, created due to high demand in the research community, engages respondents in “Real Time” interaction through online in-depth interviews (focus groups and one-on-one media formats). It provides participants with the opportunity to markup visual presentations both in static content and video presentations of their favorite brands. As a result, research team leaders are able to assess input through expanded feedback options, which offers the opportunity to explore different avenues in qualitative research application.

Early testing has revealed that customers are connecting with iMarkIt Real Time and its unique flexibility in online interviewing interactions.
“I think it is great and convenient for all of us,” said a product participant in a testimonial about itracks’ newest innovation. “With many of us leading a busy lifestyle, being able to participate in something like this while in the comfort of your own home, is fantastic.”

About itracks
itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading companies recognize itracks online applications as the most client-focused, reliable and flexible available. The sophisticated services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks website at www.itracks.com.

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Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

SASKATOON, SK, CANADA (June 23, 2011) itracks, world-leading provider of online qualitative research, and Artafact, a California-based company, participated in a Markman hearing on April 6, 2011. The pretrial hearing allowed a judge to examine evidence from both parties regarding claim construction of U.S. Patent No. 6,256,663, regarding a system and method of conducting online focus groups using remotely-located participants.

On June 1, 2011, the Court issued its ruling on claim construction, accepting itracks′ position on the disputed patent infringement.

“The Court′s ruling is a significant step towards final resolution of the infringement case,” stated Dan Weber, CEO of itracks. “The court′s decision should positively impact other research companies and how they conduct their operations. We look forward to an amicable resolution and putting the infringement issue behind us.”

About itracks
itracks is a world-leading marketing research company that provides its customers with insight for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ websites at www.itracks.com and www.moderatorcommunity.com.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

SASKATOON, SK, CANADA (June 3, 2011)itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Business Marketing Association (BMA) members regarding the impact of social media on their business.

Dan Weber, CEO of itracks, commented, “The survey reinforces what great marketers already know. If you′re not using social media, you′re dead. Where you focus your resources and how is important too. As marketers we need to take time and use resources like itracks to conduct surveys like this.”

70 members participated in the survey, which was conducted from May 19-25, to help better understand how social media is being used as part of operating their business. The survey resulted in some notable outcomes. Of the 89% of companies using social media, 49% of them believe LinkedIn provides the best return on investment, followed by Twitter and Facebook. In addition, most believed social media marketing efforts had a positive impact on awareness, word-of-mouth, and lead generation.

The complete survey report can be downloaded at http://itracks.com/Resources/BMA-Social-Media-Survey-Results.html

About itracks

itracks is a world-leading marketing research company that provides its customers with insight for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ websites at www.itracks.com and www.moderatorcommunity.com.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

itracks Releases Social Media Business Survey Results
Jeffrey Hayzlett, Itracks’ Chairman, to Address the Canadian Marketing Association National ConventionSASKATOON, SK, CANADA (May 26, 2011) itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Canadian companies regarding the impact of social media on their business.143 Canadian companies participated in the survey, which was conducted from May 3-7, to help better understand how social media is being used as part of operating their business. The survey resulted in some notable outcomes. Of the 70% of companies using social media, 65% of them believe Facebook provides the best return on investment, followed by LinkedIn, Twitter and YouTube. In addition, most believed social media marketing efforts had a positive impact on word-of-mouth, awareness, promotions and referrals.Jeffrey W. Hayzlett, Itracks’ Chairman, is scheduled to speak at the Canadian Marketing Association National Convention on May 27, and he will further address the impact of these results and what they mean for companies and their marketing strategy. Hayzlett, a marketing expert, change agent and best-selling author of “The Mirror Test”, will encourage attendees to ask the tough questions, create tension and make changes, all with the goal of success and growth. The survey results further support the principles that Hayzlett promotes.The complete survey report can be downloaded at
http://itracks.com/Resources/CMA-Project-Case-Study-Results.htmlAbout itracks
itracks is a world-leading marketing research company that provides its customers with insight for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit Itracks’ websites at www.itracks.com and www.moderatorcommunity.com.

About Jeffrey W. Hayzlett
Jeffrey W. Hayzlett, award-winning executive, received acclaim during his tenure as CMO of Kodak. He is a renowned public speaker, author of the best-selling book, “The Mirror Test”, and a compelling figure in global business. Dubbed “Celebrity CMO” by Forbes Magazine, Jeffrey has appeared on numerous television shows, including Fox Business News and NBC’s Celebrity Apprentice. Drawing upon his background in business and deeply rooted in cowboy lore, Jeffrey is a change agent. The maverick marketer delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

Jeffrey W. Hayzlett Named Chairman of itracks
Change Agent and Best-Selling Author leads itracks’ team in new directions

 

SASKATOON, SK, CANADA (April 27, 2011) itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, is pleased to name Jeffrey W. Hayzlett to the position of Chairman, effective April 15, 2011.

The appointment is an extension of Hayzlett’s current role within itracks, which began in November of 2010 as a consultant. Due to Itracks’ potential for growth and Jeff’s experience growing other organizations, it was a logical transition for him to take a more active role.

“Jeffrey is an expert change agent. His involvement is an asset in elevating itracks’ capabilities, allowing us to better meet the needs of our clients,” said Daniel Weber, President and CEO of itracks.

“Working with itracks, I quickly recognized their key role in the online qualitative industry. The transition was a logical progression in elevating my involvement with the company,” said Hayzlett. “My role is to create tension, drive change and ultimately grow the company.”

The announcement comes on the heels of itracks being recognized by its peers as a top 10 innovative research firm, in a report published by Greenbook.

About Itracks
itracks is a world-leading marketing research company that provides its customers with insights for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit Itracks’ websites at www.itracks.com and www.moderatorcommunity.com.

About Jeffrey W. Hayzlett
JEFFREY W. HAYZLETT, award-winning executive, received acclaim during his tenure as CMO of Kodak. He is a renowned public speaker, author of the best-selling book, “The Mirror Test”, and a compelling figure in global business. Dubbed “Celebrity CMO” by Forbes Magazine, Jeffrey has appeared on numerous television shows, including Fox Business News and NBC’s Celebrity Apprentice. Drawing upon his background in business and deeply rooted in cowboy lore, Jeffrey is a change agent. The maverick marketer delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

We have added a brand new view to our collection of insights. This new view allows you to easily compare the mentions and sentiments of your brand′s keywords and performance of your brand′s social channels against those that belong to your competition.

Our side-by-side layout makes it a snap to keep tabs on your competitors.

Enhanced Filtering For Monitoring Insights
Keeping with the theme of this release, we′ve added enhanced filtering to the monitoring insights view. You now have the option to filter the data and view analytics for brand keywords, competition keywords or both. Just use the drop down to select the group of keywords you want to analyze.

Brand-centric Insights Dashboard
We′ve cleaned up the main insights dashboard and made it 100% brand-centric. Since we have made it easy to view/compare insights for your competitors, it made sense for the main dashboard to show only the insights pertaining to your brand.

For a demo our Social Media Monitoring tool or to learn more email info@itracks.com

Saskatoon, SK, Canada – February 24, 2011 – itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has been named by GreenBook as one of the Top 10 Market Research Companies Perceived to be Innovative.

As part of the soon to be published GRIT Report from the GreenBook, industry professionals ranked itracks among the 10 most innovative market research firms in the world. Other factors considered in the questionnaire included: industry segmentation, longevity in the industry, geographic location, technology adaption/focus and overall perception of the industry.

“We′re honored to be perceived as being innovative by our peers,” said Dan Weber, CEO, itracks. “We′re also very proud that eight of the top 10 companies mentioned are customers of itracks.”

itracks, the only online qualitative provider mentioned in the top 10, has long been known as an innovator in the industry. Most notably itracks manages an international community of online moderators, hosts an annual webinar series, offers social media monitoring software and offers a multitude of interactive online concept testing applications.

In addition, Jim Longo(VP of Client Development at itracks) is Chairperson of iMRO, a section of the Marketing Research Association dedicated to identifying new online trends for the market research industry.

GreenBook will release the complete report in March. The report will include findings from the top 50 companies. The initial study was conducted in December, 2010.

About itracks
itracks is a world-leading expert in online focus groups and the patent holder for qualitative applications. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks’ websites at itracks.com and moderatorcommunity.com.

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Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

ITRACKS CREATES STRATEGIC PARTNERSHIP

itracks creates network of panel providers to serve the online qualitative industry

Saskatoon, Canada (December 14, 2010) – itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, today announced its plan to bring panel providers together to offer qualitative services to its community of moderators (GOMC).

itracks will be partnering with AskingCanadians™ (a Delvinia company), Easy Mail Interactive (EMI), Focus Forward, and Schlesinger Associates, all recognized leaders in the market research industry. Collectively the panel will make up a group of over 1.7 million active members in the United States and Canada.

“AskingCanadians™ and EMI′s reach coupled with Focus Forward and Schlesinger′s experience in the qualitative space will offer our community members unmatched recruiting capabilities,” says Dan Weber, President and CEO of itracks. “This panel network will offer both breadth in size and quality in method.”

Online research is continuing to grow, as cited by Inside Research, with qualitative activity having increased 62 percent in 2009 and expected to keep climbing at a rate of 41 percent. This shows a trending pattern that will continue to increase as online market research proves to be a productive option for many businesses.

With the addition of these panel partners and more to come, itracks will help businesses of all sizes gain the insights they need from social media, focus groups and other online research methods.

To view the panel book online, click here.

About itracks

itracks is a world-leading marketing research company that provides its customers with insights for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ websites at www.itracks.com and www.moderatorcommunity.com.

About Asking Canadians™

Established in 2005, AskingCanadians™ is Canada’s most influential online survey community with a panel of more than 160,000 members across Canada. Joining the AskingCanadians™ panel is free to Canadians who are in the age of majority in the provinces they reside, or have the permission of their parents or legal guardian. Qu’en pensez-vous™ (www.quenpensez-vous.com) is the sister community in Quebec.

www.askingcanadians.com is owned and operated by Delvinia Data Collection for more information go to www.delvinia.com/askingcanadians.

About Easy Mail Interactive (EMI)

EMI is a leading provider of online research offering expertise in global sample, programming, hosting, panel building, and related services. Over the past 10 years we have provided top firms with high quality Consumer, B2B, and Healthcare sample around the globe.

Serving as the original sample broker, we have identified and vetted more than 200 research panels to ensure the sample we provide our clients is the highest quality and lowest costs available for each unique project. EMI′s only “bias” is to our clients in providing them the correct sample solution on a project by project basis, not trying to squeeze their specifications into “our panel.”

http://www.emi-ors.com/

About Focus Forward

Focus Forward Nationwide Qualitative Recruiting is consistently the leader in qualitative recruitment of the highest quality Consumer, B2B, Patient and Medical Professional respondents for market research since 2003.

Recognized as experts in nationwide recruiting for online focus groups, the national database we built extends to all major markets, most secondary markets and even some rural markets!

http://www.focusfwd.com/about.php

About Schlesinger Associates

For over forty years, Schlesinger Associates has provided data collection services that help companies understand their potential influences in the marketplace. Over this time, we have amassed the technical expertise and extensive market knowledge to provide our clients with a comprehensive range of quantitative and qualitative research services in desirable markets. To achieve this, we have established high standards of professionalism and commitment based on our values of partnership, quality and service excellence; standards against which we measure ourselves on every project that we undertake.

http://www.schlesingerassociates.com/aboutus.html

About Talk Now Panels

Talk Now Panels provide sampling solutions for online qualitative and online quantitative research in North America. Services include qualitative and quantitative questionnaire design consultation, programming and hosting and recruiting. Canada Talk Now and USA Talk Now were founded in 2007 by their parent company, itracks. Visit the Talk Now websites at www.canadatalknow.ca and www.usatalknow.com.

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