As technology infiltrates qualitative research, our industry finds itself with a plethora of insights and media never before seen in qualitative. The ability to connect with stakeholders (both in consumer and B2B populations) on a widescale basis using technology comes with a new set of responsibilities and opportunities for agencies, end clients, and qualitative software
Travel Companions As a software supplier to the market research industry, I sometimes find myself describing our company as the manufacturer of “research” vehicles. Researchers drive those vehicles while panel providers serve as the gasoline that fuels them. Research could not happen without the contribution of each party and the research journey can be positively
New to market research? Are you used to traditional face to face groups? Learn what online focus groups are and the benefits of using them for your research.
We have added this handy product comparison chart to make deciding on which qual product is right for you and your research as simple as possible. The image on the page can be saved and printed. Click the image to visit the product comparison chart page. Enjoy!