Formerly the Director of Sales with Amplitude Research and Client Development Manager at Research Now (an e-Rewards Company), Doug Pryor has nearly 20 years of experience in business development roles.

“Doug brings a strong research background to itracks as well as the ability to provide a high level of customer service and relationship management,” said Alan Mavretish, itracks’ VP of Client Development. “We’re excited to add Doug’s talents to our growing team as we position ourselves for growth with our aggressive new product development schedule to be rolled out over the next two quarters.”

Doug Pryor’s focus on strategic alliances with client partners will help itracks manage the growth they are currently experiencing. His experience in online and traditional research is an excellent fit.

“The current products as well as those in development are truly inspiring, and offer tremendous substance to our clients and the industry. I have been focused on technology my entire career, and I look forward to being on the forefront of innovation where technology and research are merged to produce meaningful results,” said Doug Pryor. “I am very excited to join such a first-rate company and group of professionals.”

Alan Mavretish was recently promoted to itracks’ VP of Client Development after working with itracks for over 8 years as a Corporate Account Executive and Client Development Director.

“Alan’s leadership and creativity has been outstanding during his time with itracks”, said Dan Weber, itracks’ President & CEO. “The team is looking forward to having him lead itracks’ business development group.”

Alan has plans to further expand the itracks’ business development team members in the coming months in anticipation of some significant software releases planned for the summer and fall of 2012.

About itracks
itracks is a world-leading expert in online focus groups and the patent holder for qualitative applications. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media research and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks’ website atitracks.com and moderatorcommunity.com.

##

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

“itracks is one of the top innovative companies in providing a growing venue for online qualitative. The company involves clients in the innovation process and strives to accommodate their business needs. itracks is a partner in research studies – not just a vendor,” said Karen Schmutz with Zeldis Research Associates.

“itracks’ designation is a great honor, and demonstrates the many reasons itracks leads the qualitative research industry and is ranked among the best in the business,” said Jeffrey Hayzlett, Chairman of itracks and global marketing expert.

Beginning in 2010, GreenBook tracked firms perceived as the most innovative within the global marketing research industry. itracks maintains a superior ranking at #8.

itracks has long been known as an innovator within the industry and is the top ranked provider of online focus groups and bulletin board focus groups. itracks was the first to introduce the asynchronous bulletin board focus group to the industry in 2001. The company offers a wide breadth of platforms including real time focus groups, bulletin board focus groups, communities and online surveys. itracks has a strong product development roadmap for 2012 including advancements in video and mobile capabilities. itracks continues to add to its innovative suite of online market research applications and also provides regular webinars to provide updates on new software releases and innovative research techniques.

About itracks
itracks is a world-leading expert in online qualitative applications and the patent holder for online focus groups. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media research and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks’ websites at itracks.com and moderatorcommunity.com.

##

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

SASKATOON, SK, CANADA (18 October 2011) itracks, world-leading provider of online qualitative research, has today announced the launch of its upgraded Bulletin Board Focus Group software (BBFG) – now the fastest such web-based service available to the market research industry.

The patented online BBFG software was first launched in 2001 to enable wide-reaching, fast, in-depth and convenient discussion-led research.  itracks has spent the last year investing heavily into developing a new version to improve the user experience and increase the speed and functionality of the tool.

itracks CEO Dan Weber says the new user centric release will have significant benefits for both market research companies and brands. 

“We recognize the need for our products to evolve with the needs of our clients and, in turn, their clients. The new BBFG has been very much designed with both in mind,” says Weber.

“Market researchers can look to build upon their own businesses by utilizing the value-added platform in addition to other itracks tools, and capitalize on what it has to offer to boost revenue and allow for a truly comprehensive service. Brands can expect to receive more in-depth qualitative results.”

The new BBFG platform now includes reduced page loading times, improved polling functionality, faster video uploads, and enhanced reporting capabilities. It has been developed to help itracks clients to streamline their research project processes, improve efficiency, whilst also allowing for flexibility and expansion into a wider range of studies, including ethnography and smaller research communities. The tool also now caters for 27 different languages, such as Japanese and Russian.

“Such software is playing an increasing role in an industry that has grown by 40% this year alone,” added Mr Weber. “Market research conducted through online tools and applications is faster, better and easier than more traditional means making it a highly attractive proposition.”

Among the companies to have seen major benefits from incorporating itracks’ online research solutions into its core business activities is M/A/R/C Research. 

“M/A/R/C Research has grown its online qualitative division by over 1000% using itracks’ products.” says Clay Dethloff, SVP Qualitative Services.  “itracks’ software has been pivotal in enabling our growth by allowing us to target new areas of business.” 

itracks’ new branding and website connects users to the leading online qualitative platform company in the world. It further reflects its elite status in the online research marketplace and its expanded product line. At itracks.com  viewers can learn more about the newest tools for market research, sign up for webinars, and find ways to deliver better value while providing stellar in-depth research and share innovative insights into the online market research industry. 

About itracks

itracks is a world-leading marketing research company providing its customers with insight for growth via its innovative suite of online applications and insight analysis.  Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ websites at www.itracks.com and www.moderatorcommunity.com.

Contact: Garnette Weber-Director, Marketing and Insights
North America: 1-888-525-5026
International: 1-306-665-5026
Email: press@itracks.com

Dan Weber, itracks CEO stated, “The CRC was an excellent conference with many opportunities for research professionals to collaborate on ideas to continue to advance the industry.  The results of the survey show the significant role market research is playing in strategic decision making; the trend towards merging of marketing and market research; and the significant role technology is playing in the future of market research.”

He also noted that presentations by Jeffrey Hayzlett (itracks Chairman and Kodak, former CMO), Gayle Lloyd (Batesville Casket, Head of Product Research and Competitive Intelligence), Frank Cotignola (Kraft, Consumer Insights Manager) and Ian Lewis (Partner, Cambiar, LLC) reflected the survey results. The urgent need for researchers to be business savvy consultants with a broad base of professional expertise is critical to enabling strategic decision making and innovation.  

An overview of the survey is provided below.

Powered By itracks 

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

SASKATOON, SK, CANADA (August 25, 2011) itracks, world-leading provider of online qualitative research, has expanded its online qualitative offering to include broader research services. These new services are focused on a unique advertising and logo design feedback tool and in-depth social media capabilities that offer clients new levels of research intelligence.

As part of a widening of its overall portfolio, itracks has introduced Reality Check – an online concept test where consumers can not only complete a short survey but actually make comments and revisions to the subject matter before responding. In social media research, the new offering interprets consumer speak online as they discuss loves and hates about brands, categories, issues and trends.

Jim Longo, Vice President of Research and Marketing, is leading the new initiative. “With the launch of our digital insights consultancy, we can ensure that our customers are maximizing the impact of their advertising by delivering meaningful consumer feedback. Ultimately, we can help individuals who are unhappy with the effectiveness of their advertising.”

Longo went on to say, “itracks has taken its innovative, battle-tested and proven research applications and added new and exciting concepts to allow its customers to move confidently forward into a world increasingly dominated by social media-led opinion and visual reaction. Not only are these new services going to bring market research to a new level, but they will deliver results very quickly – another important factor in the work and service we provide.”

itracks believes these research services will allow it to give leading companies and brands expanded opportunity and expertise in design, execution and analysis while maximizing affordability. Agencies can utilize itracks’ research services to gain insights for new client pitches, and public relations specialists can utilize itracks’ research solutions for crisis management or when developing new brand strategies and copy testing.

In addition, itracks’ new branding and website connects users to its new online qualitative platform. On www.itracks.com, viewers can request demos of the newest tools for market research, find ways to deliver better value while providing world-class levels of in-depth research, and share innovative insights into the online market research industry.

ENDS

About itracks
itracks is a world-leading marketing research company providing its customers with insight for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ websites at www.itracks.com and www.moderatorcommunity.com.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

Saskatoon, SK (August 3, 2011) – itracks, international online data collection expert and online qualitative patent holder, announced today new custom software capabilities for their clients. itracks can now implement virtually any feature, requirement or functionality their customers envision or need.

itracks′ online qualitative applications are among the best in the industry, setting the bar for online research capabilities. The opportunity for customized software emphasizes itracks′ commitment to their customers as well as the continued evolution and development of their innovative, cutting-edge online qualitative applications.

“itracks′ custom applications demonstrate our continuing efforts to enhance qualitative research and the end-user experience,” said Dan Weber, President and CEO of itracks. “By introducing the opportunity for customization, we set the bar for the research industry and elevate our commitment to our customers′ research needs. Our customers provide valuable insight and the keys in future product innovation.”

Exemplifying itracks′ commitment to user-centric design, Gilles Gauthier complements the itracks′ team as Director of Product Management. Gilles implements his expertise in the development of itracks′ family of innovative online collaborative research solutions, maximizing the end-user experience. Gilles offers the team a rich background in user-centric methodologies and is a Human Factors International-Certified Usability Analyst™.

“I′m excited to be part of innovative, customized solutions and ensuring our customers continue to receive the best solutions in the online research market,” said Gilles. “itracks′ continually leads the market in user-centric solutions. Usability is critical to end-user participation and ultimately the quality of responses and the data collected. I′m proud to be instrumental in Itracks′ innovation in the research community.”

itracks′ custom offering announcement comes on the heels of itracks’ recent recognition in the GreenBook′s GRIT Report as one of the top 10 market research companies perceived to be innovative by its peers. For more about itracks customized online data collection solutions and to be part of their innovative offerings, go to http://www.itracks.com

About itracks

itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading companies recognize itracks online applications as the most client-focused, reliable and flexible available. The sophisticated services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks website at www.itracks.com.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

Saskatoon, SK (July 13, 2011) – itracks, international online data collection expert and online qualitative patent holder, announced today the launching of iMarkIt Real Time, a new advancement in concept testing.

The introduction of iMarkIt Real Time enhances qualitative online research by introducing a cutting edge tool that significantly enhances the interviewing experience for respondents while providing fresh visual feedback to research buyers.

“Our iMarkIt Real Time product is a creative and novel addition to our continuing efforts to enhance qualitative research,” said Dan Weber, President and CEO of itracks, which was recently recognized in the GreenBook’s GRIT Report as one of the top 10 market research companies perceived to be innovative. “By introducing this real time advancement into the marketplace, we continue our mission to be the source for market research solutions.”

iMarkIt Real Time, created due to high demand in the research community, engages respondents in “Real Time” interaction through online in-depth interviews (focus groups and one-on-one media formats). It provides participants with the opportunity to markup visual presentations both in static content and video presentations of their favorite brands. As a result, research team leaders are able to assess input through expanded feedback options, which offers the opportunity to explore different avenues in qualitative research application.

Early testing has revealed that customers are connecting with iMarkIt Real Time and its unique flexibility in online interviewing interactions.
“I think it is great and convenient for all of us,” said a product participant in a testimonial about itracks’ newest innovation. “With many of us leading a busy lifestyle, being able to participate in something like this while in the comfort of your own home, is fantastic.”

About itracks
itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading companies recognize itracks online applications as the most client-focused, reliable and flexible available. The sophisticated services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks website at www.itracks.com.

###

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

SASKATOON, SK, CANADA (June 23, 2011) itracks, world-leading provider of online qualitative research, and Artafact, a California-based company, participated in a Markman hearing on April 6, 2011. The pretrial hearing allowed a judge to examine evidence from both parties regarding claim construction of U.S. Patent No. 6,256,663, regarding a system and method of conducting online focus groups using remotely-located participants.

On June 1, 2011, the Court issued its ruling on claim construction, accepting itracks′ position on the disputed patent infringement.

“The Court′s ruling is a significant step towards final resolution of the infringement case,” stated Dan Weber, CEO of itracks. “The court′s decision should positively impact other research companies and how they conduct their operations. We look forward to an amicable resolution and putting the infringement issue behind us.”

About itracks
itracks is a world-leading marketing research company that provides its customers with insight for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ websites at www.itracks.com and www.moderatorcommunity.com.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

SASKATOON, SK, CANADA (June 3, 2011)itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Business Marketing Association (BMA) members regarding the impact of social media on their business.

Dan Weber, CEO of itracks, commented, “The survey reinforces what great marketers already know. If you′re not using social media, you′re dead. Where you focus your resources and how is important too. As marketers we need to take time and use resources like itracks to conduct surveys like this.”

70 members participated in the survey, which was conducted from May 19-25, to help better understand how social media is being used as part of operating their business. The survey resulted in some notable outcomes. Of the 89% of companies using social media, 49% of them believe LinkedIn provides the best return on investment, followed by Twitter and Facebook. In addition, most believed social media marketing efforts had a positive impact on awareness, word-of-mouth, and lead generation.

The complete survey report can be downloaded at http://itracks.com/Resources/BMA-Social-Media-Survey-Results.html

About itracks

itracks is a world-leading marketing research company that provides its customers with insight for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ websites at www.itracks.com and www.moderatorcommunity.com.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com

About Jeffrey W. Hayzlett
Jeffrey W. Hayzlett, award-winning executive, received acclaim during his tenure as CMO of Kodak. He is a renowned public speaker, author of the best-selling book, “The Mirror Test”, and a compelling figure in global business. Dubbed “Celebrity CMO” by Forbes Magazine, Jeffrey has appeared on numerous television shows, including Fox Business News and NBC’s Celebrity Apprentice. Drawing upon his background in business and deeply rooted in cowboy lore, Jeffrey is a change agent. The maverick marketer delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com