itracks IDI is the result of extensive customer research in order to improve services and increase efficiency

Saskatoon, Canada – Oct. 27th, 2015 – itracks, world-leading provider of qualitative market research solutions, today announces the release of itracks IDI, the fourth product within its suite of online qualitative software tools.   Based on feedback from clients on challenges experienced with telephone interviews, one of the most common forms of qualitative research, itracks has created new telephone interview software with a focus on efficiency and enhanced research experience.

itracks IDI provides reliable telephone interview sessions with integrated technology that allows research participants to provide feedback on images or videos streamed directly to the software whiteboard area.  The mobile-friendly software allows participants to access the media view by simply clicking on a link, eliminating software downloads and time-consuming log in steps.  Researchers can organize a meeting with ease using the built-in scheduling features and reminders. The technology provides the option for the system to call the participant and connect them to the call, allowing them to remain anonymous to the client.  The patented backroom capabilities of itracks’ entire qualitative suite continue to provide clients with the ability to both observe and seamlessly interact with researchers from behind the virtual mirror.  The new platform offers an instant audio recording after the session or the option to order and manage a full transcript conveniently within the software.

View a product video:

“The system provides a low cost option for in-depth interviews when video is not required.  Much of the research industry is still using conferencing software which inherently doesn’t accommodate many of the core needs of those involved in the research.  itracks has applied innovative technology to create a secure, efficient and cost-effective system that streamlines the interview process for everyone including the participants, client observers and moderators,”  stated itracks’ CEO, Dan Weber.

The itracks team will share information about the new platform at the TMRE Conference November 2-4, 2015. There will also be a product demonstration webinar on Thursday, November 12th at 12Noon EST.  To register for the webinar, visit:

About itracks
itracks is a world-leading marketing research company providing an innovative suite of mobile and online qualitative research software tools and support services.  itracks also offers online focus groups, video focus groups and online and mobile discussion boards.  Visit to learn more.


Garnette Weber- Co-Founder
North America: 1.888.525.5026
International: +1.306.665.5026