Saskatoon, SK – Sept. 9th, 2014 –In response to the high growth in the online qualitative industry and an aggressive product development initiative, itracks announced today that they have welcomed five more people to their sales and operations departments. The new personnel will support the company’s growth plans and strategic activities to provide its clients with the resources necessary to reach their objectives especially in the area of building online and mobile qualitative services.
Kathy Fitzpatrick, formerly the Senior Director of Research and Strategy with Qualvu, will lead initiatives in the Central US region and is based out of Chicago. Kathy brings to itracks over 30 years of experience in the marketing research industry where she has held numerous roles including fieldwork, research study design, implementation of research technologies, consulting and business development. Kathy has a deep understanding of both qualitative and quantitative research methodologies using online technology and Video-based research.

Kathy states, “It was my intention to locate and engage with a company that shares my passion for research, has a great solution for my clients, and allows me the ability to grow profitable revenue. itracks is just that. I am very excited to be a part of a company that is an industry leader and pioneer in market research software tools. The solutions that we have for clients really allow them to connect with their market research findings, all with ease of use and convenience, for researchers and participants alike. The upcoming developments in mobile and language capabilities help launch our company forward in bringing a new meaning to accessibility and reach in our industry.”

About itracks
itracks is a world-leading expert in online focus groups and the patent holder for qualitative applications. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media research and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks’ website at

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026