Chat-based online focus groups with polling and rich media capabilities.
itracks’ patented chat-based online focus group platform is used to conduct real-time discussions among 10-12 participants, using text chat as the main form of discussion. Participants can review images, video or website stimuli in the whiteboard area of the platform. Moderators have numerous features to interact efficiently with participants and client observers. Instant transcripts and efficient reporting make this the platform of choice for projects requiring a fast turn around. Mobile capabilities are available.
Works Great For:
- Areas with limited internet bandwidth
- Projects with tight deadlines
- Projects that require anonymity
- Studies that require multiple languages