Saskatoon, SK - January 28, 2008 - Itracks, the United States patent holder for online qualitative applications announces a new integration with Socrates, an automated probing tool used in both qualitative and quantitative market research.
Itracks has partnered with Quester, a linguistic research and technology company, to feature Socrates in the Itracks OLFG and Bulletin Boards offerings giving moderators the ability to probe deeper for insights in an online setting. In addition, Socrates can be used to probe quantitative open ends programmed and hosted by Itracks.
‘The ability to conduct hundreds of interviews simultaneously with automated in-depth probing capabilities could prove to be a huge asset for many researchers,' says Jim Longo, Itracks' VP, Client Development. The ability to bring more value from open end questions in online surveys will only strengthen the methodology, Mr. Longo added.
Socrates can be programmed at various levels, to probe on one or two open ends, or to carry on a full conversational exploratory interview lasting 15 minutes or more. This tool will also assist the researcher in time sensitive projects where many repetitious one on one interviews need to be completed. ### About Itracks:
Itracks is a world-leading provider of data collection for market research. Leading market research professionals and Fortune 500 companies recognize Itracks' Internet data collection services as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative and quantitative services is easy to use and comes equipped with a wide range of multi-media capabilities. Visit our website at http://www.itracks.com/. About Quester:
Quester is the world leader in providing Automated Linguistic Interviews (ALI's). Our Socrates® software is used to conduct these conversational in-depth interviews in a variety of contexts, including market research and human resources. Established over 25 years ago, Quester's research division specializes in in-depth interviewing techniques, information processing, and linguistic analysis aided by our Aristotle® text processing software. To learn more about Quester, visit our website at http://www.quester.com/. Contact: Erin Care, Itracks Marketing Coordinator
Tel: 1.888.525.5026
Email: press@itracks.com |