itracks and Microsoft’s #BuildFor2030 Gender Equality


itracks is excited to participate in the Microsoft #BuildFor2030 Initiative-an opportunity to accelerate innovation and collective impact together with Microsoft, helping to advance the United Nations Sustainable Development Goals. Together, we are helping create positive business outcomes and enabling solutions for a more inclusive, equitable, and sustainable world. One of these initiatives that itracks is proud to highlight is gender equality.

Gender Diversity in the Workplace

An inclusive and diverse workforce represents the overall workplace and the company. The people of the workforce should feel included, involved, and supported in every aspect of the workplace. However, the statistics of actual gender diversity in the workplace are significantly low, considering its importance. According to BuiltIn’s “57 Diversity in the Workplace Statistics You Should Know”, men are twice as likely to be hired over women, and only 8% of Fortune 500 CEO’s are women. These two statistics alone showcase the continuation of the lack of gender diversity within the workplace in 2022.


itracks includes a diverse workforce of employees, ranging in every department and various roles. itracks is proud to include 50% of their employees are women, and today we’d like to highlight some of these women who display leadership at itracks.

itracks Leaders:

Garnette Weber
Garnette is itracks CEO and plays a major role in the management of itracks finance, human resources, and marketing teams. Garnette graduated with a Bachelor of Science degree at the University of Saskatchewan and founded itracks in 1998 where she and her partner Dan Weber developed itracks into a specialty online research firm.
Garnette has also served as Chair and Vice Chair of the Entrepreneurial Foundation, Board member of the Saskatchewan Labour Market Commission and a member of the Saskatchewan IT Advisory Committee.

Candace Northey
Candace is our Client Services Manager who has been with itracks since 2003. Candace graduated from the University of Saskatchewan with a Bachelor of Arts in Anthropology and has experience in quantitative research, quality control and software services.
Candace began her leadership role with itracks in managing the software team in 2012. Candace’s role involves, coordinating and executing online live chat focus groups, bulletin board research projects, training new clients on itracks’s software, and shares advice regarding conducting online qualitative research and giving our clients the best options for their research needs.

Kathy Fitzpatrick
Kathy is our Corporate Account Executive and has been with the itracks team since 2014. Kathy obtained a Bachelor of Science degree in Psychology/Physical Education from Elmhurst College. She has an extended experience in marketing research and various experience in research design, field operations, and client/account-based relationship management. Kathy’s 30 years of experience in the marketing research industry has led her to various roles in the industry such as Director, Consultant and Vice President of Sales.

Microsoft’s #BuildFor2030 is an initiative opportunity to help advance the Sustainable Development Goals the United Nations created. One of these initiatives that itracks is proud to highlight is gender equality. We highlighted unequal statistics of gender diversity within the workplace and these shockingly low statistics showcase the low percentage of women led companies and the need for a continual fight for gender diversity. itracks is proud to include 50% of the workforce are women in various roles, including leadership roles!